Period panties or menstrual underwear are a new sanitary product in the market mostly available through online distribution channels. The absorbency of the menstrual underwear ranges from half a tampon to two tampons. Period panties can be used alone depending on the flow or as a backup to menstrual cups. The patch of the menstrual underwear has a coating of special fabric which is designed to pull liquid away from the body and traps it inside the underwear. It prevents liquid from leaking out onto clothing.
The global period panties market has been segmented on the basis of type, style, size, distribution channel, and geography. Based on type, the market is segmented into reusable and disposable. As compared to disposable period panties, reusable period panties are the most preferred type for sports & fitness application. Reusable period panties provide better leakage protection and are ecofriendly in nature unlike disposable ones. These factors are expected to increase the demand for reusable period panties.
Based on style, the period panties market is classified into boy shorts, bikini, briefs, hipsters, and others (thongs, shorts etc.). The briefs segment held the major share in the global period panties market. Briefs are comfortable, provide good coverage, and are used during heavy flow days.
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In terms of size, the period panties market is segmented into small, medium, and large. Medium segment accounted for major share in 2017 followed by the large segment. This growth is attributed to the rise in number of obese and overweight women. The prevalence of obesity has increased at an alarming rate during the last two decades, and appears to be more prominent in women.
Based on distribution channel, the period panties market has been segmented into online and offline. The offline store segment is sub segmented into supermarkets/hypermarkets, convenience stores, drug stores, and retail stores. Online distribution channel is the most attractive segment due to the rapid penetration of internet services globally. Presence of convenience and options of several brands is also expected to trigger the market during the forecast period. Online segment is presently dominating the market. The mind-set of the population to correctly purchase period panties through proper judgment and according to their preference has also resulted in the dominance of the online segment in the global period panties market
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The North America period panties market is driven by factors such as comfort as compared to tampons or pads, and highly absorbent nature of the fabric used in the manufacturing of these panties, apart from the fact that they are anti-microbial and designed to avoid stains, i.e. it is stain-resistant and ensures the user does not face any discomfort. Although North America and Europe have been dominating the market for period panties, demand for the product in developing regions such as Asia Pacific is expected to increase significantly during the forecast period. This is because of increasing awareness about the environment and about period panties. Companies are expanding their product lines to meet the increasing demand for period panties. Additionally, product innovation among manufacturers with newer styles and prints in period panties are expected to boost the market during the forecast period. The market in Asia Pacific is likely to be the most attractive during the forecast period due to the acceptance and increasing awareness about period panties. North America and Europe dominated the overall period panties market due to the preference of women toward period panties over sanitary napkins and tampons.
The period panties market is fragmented due to strong presence of several players. The competition is expected to increase in the coming years with the entry of numerous local players. Anigan, Clovia, Dear Kate, Knixwear, Lunapads International, Modibodi, PantyProp, Harebrained, Adira, Flux, Fannypants, THINX Inc., WUKA, and Period Panteez are the key companies profiled in the research report. The report also offers competitive landscape of key players in the period panties market.
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