- Consumers over a period of time have become more concerned about the composition of the products that they procure on a regular basis.
- The trend is majorly influenced by rising awareness of sustainable development among the urban population. This in response has had a certain impact on the global sanitary napkins market, where consumers are getting more inclined toward organic composition of the sanitary napkins.
- Organic sanitary napkins are not only skin friendly, but also comprise higher volume of degradable component, which makes them disposable and sustainable.
Emergence of Subscription Based Business Model
- The women’s personal hygiene industry is rapidly transforming by offering customizable products and services.
- Organic sanitary napkin manufacturers and marketers in particular have been offering their customers subscription of their products, where the customers are anticipated to receive a customized pack of sanitary napkins every month.
- This strategy in the coming years is expected to bring significant growth opportunity by enabling the companies to build a robust base of loyal consumers.
- Also, majority of consumers are willing to pay for a premium price for such services as these offerings are highly flexible and personalized to end-user requirements.
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Europe to Hold a Leading Share of Global Organic Sanitary Napkin Market
- Geographically, the global Organic Sanitary Napkin market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the Organic Sanitary Napkin market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the Organic Sanitary Napkin market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America Organic Sanitary Napkin market is segmented into Brazil, and Rest of South America.
- Europe dominates the market share due to growing awareness in the region.
- However, Asia Pacific is anticipated to grow at a fastest CAGR growth rate during the forecast period.
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Key Players Operating in the Organic Sanitary Napkin Market:
- ALYK, Inc.
- Rael
- Veeda USA
- The Honest Company
- Seventh Generation
- Combe Incorporate
- Bodywise (UK) Limited
- TOTM (Time of the Month)
- Maxim Hygiene
- Procter & Gamble.
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