Oat Fibre: Introduction
Fibre is one of the important components of a healthy diet. Oat fibre is naturally manufactured from oat hulls and has zero fat, carbs, and protein. Oat fibre is the best option for those looking for a keto diet. The demand for oat fibre is increasing in the food and beverage industry, along with the animal feed industry because of its health beneficial properties. The demand for oat fibre is increasing in the bakery for the production of gluten-free products. Oat fibre improves the texture and reduces the breakage of bakery products; apart from that it also work as water modulator in bakery products, and also improves the absorption of oil and water. Oat fibre has very high water-binding property, and increase the consistency and viscosity of batter. Oat fibre work as prebiotic supplements, its consumption maintains the intestinal pH, and helps in the elimination of toxic substances from the colon and reduces the risk of colorectal cancer. Apart from the food and beverage industry, these functional properties of oat fibre are increasing its demand in the nutraceuticals industry for the production of various health supplements, and other nutritional products. The oat fibre-based pet food products are also gaining traction these days as the pet owners have become very careful about the synthetic ingredients and its ill-effects on their pet health. Due to the multiple applications, the oat fibre is facing very huge demand from various end-use industries.
Health Benefits Associated With Oat Fiber Driving the Market
The oat fibre is being used in several food processing industries including bakery, snacks and many other industries. Oat fiber is also added to various food formulations to improve the content of dietary fiber, to maintain the calorie or to convey unique functionality. Oat fiber decreases cholesterol level, promote bowel health and reduces the risk of heart disease. According to the EFSA, oat fibre contains beta-glucan that is a soluble in nature and provides long-lasting energy. Oat fiber helps in reduction of weight because fiber intake rises satiety, due to which it the best option for those having weight-related health issues. Due to these health benefits, the market for oat fibre is anticipated to grow in the forecast years.
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Oat Fibre: Segmentation
The oat fibre market is segmented on the basis of nature, packaging, end-use and sales channel.
On the basis of nature, the global oat fibre market is segmented as-
- Organic
- Conventional
On the basis of packaging type, the global oat fibre market is segmented as-
- Retail
- Paper Bags
- Pouches
- Bottles
- Bulk
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On the basis of end-use, the global oat fibre market is segmented as-
- Food Processing Industry
- Bakery
- Confectionary
- Nutritional Food
- Extruded breakfast cereals
- Extruded snacks
- Instant powders, dry soups and sauces
- Ready-to-drink beverages
- Desserts and ice cream
- Pasta/noodles
- Beverage
- Dairy Products
- Functional Food
- Cosmetics and Personal Care
- Hair care
- Shampoos
- Conditioners
- Skin Care
- Cream
- Lotion
- Others
- Hair care
- Nutraceuticals
- Dietary Supplements
- Health Supplements
- Animal Feed/Pet Food
On the basis of sales channel, the global oat fibre market is segmented as-
- Direct/B2B
- Indirect/B2C
- Hypermarket/Supermarket
- Specialty Stores
- Discount Stores
- Modern Grocery Stores
- Traditional Grocery Stores
- Online retailers
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Oat Fibre: Key Players
Some of the leading players of global oat fibre market include Dalby Mølle A/S, Grain Millers, Inc., Garuda International, Inc., Swedish Oat Fiber AB, Bob’s Red Mill Natural Foods, Inc. Tate & Lyle Plc., CFF GmbH, SunOpta Ingredients, Inc., HerbaKraft, Inc., Anthony’s Goods, NuNaturals, Honeyville Grain, Milanaise, Quaker Oats Company, Kellogg’s, and J. Rettenmaier & Söhne GmbH & Co. KG, among others.
Oat Fibre: Opportunities & Development
The manufacturers operating in the global oat fibre market should target on to formulate the clean label products. Apart from that, to gain the more consumer base they should innovate their packaging with clean and clear information about the product and its nutritional value.
Oat fibre offered by the Grain Millers, Inc. is organic certified, chemical-free, and manufactured by sound processing technique and is appropriate for various uses including beverages to bars, cereals, snacks, pasta, and meat products, such as Non-GMO, organic, and gluten-free products.
CFF GmbH acquired a Belgium-based company International Fiber Europe N.V., this acquisition has expanded its capability to offer innovative and high-quality products to their customers across the globe.
The food and beverages sector has cemented its place among the global populace firmly over the years. This sector attracts considerable investments and subsidies from numerous government and non-government organizations. The trends and popularity regarding specific sub-categories are dynamic and help in structuring the overall growth. The trends are a way of answering the needs of the consumer. The players in the food and beverages sector have to adapt to the changing trends, which helps increase revenue-generation opportunities.
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