According to TMR’s research on the global packaging industry, ~3.4 trillion packaging units were sold in 2017. Likewise, the demand for efficacious packaging solutions is steadily increasing in the non-breathable films market. Since Asia Pacific is projected for increased scope as far as market growth is concerned, manufacturers in the non-breathable films market are increasing their production capabilities in this region.
A number of drivers are creating lucrative opportunities in Asia Pacific. Increased number of working women and constant improvement in the standard of living of individuals are likely to positively influence market growth. As health commissions are increasingly focused on improving the health & hygiene infrastructure in Asia Pacific, the demand for disposable hygiene products is on the rise. Though the penetration of hygiene products is miniscule in Asia Pacific as compared to more developed regions, the trend of high-quality hygiene products has catalyzed the demand for baby diapers, as a result of the high birth rate in the region. Thus, manufacturers in the non-breathable films market should focus on producing premium quality hygiene products due to increasing awareness about health and hygiene amongst individuals.
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Non-breathable Films Gain Popularity through Flexible Packaging Solutions
In 2019, packaging is estimated to account for ~91% of the value share of the non-breathable films market. Increasing number of merger and acquisition (M&A) deals have helped leading and emerging players expand their global footprint to achieve consolidation in the market. On a global level, 53 flexible packaging M&A deals were accounted for in 2017. Hence, manufacturers in the non-breathable films market are capitalizing on this growing trend.
The food industry accounts for the largest share in the packaging space. Increased application of flexible packaging is anticipated to shape the future of food and beverage packaging. The surging popularity of flexible packaging has led to increased food consumption on a global level. To attract more customers at supermarkets and convenience stores, manufacturers in the non-breathable films market are innovating aesthetically-vibrant and novel packaging designs.
Since food and beverages have a limited shelf life, manufacturers are streamlining their production procedures with conscious material selection, testing, and prototyping packaging solutions that meet the needs of stakeholders in the F&B space.
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Manufacturers Relying More on Trademarked Products and Biodegradable Films
The non-breathable films market is highly fragmented. Hence, it is challenging for leading manufacturers to compete with substitute products offered by emerging market players. Variants of plastic are increasingly being used to produce non-breathable films. Since polyethylene (PE) and polypropylene (PP) are inexpensive raw materials, it is easy for emerging market players in the non-breathable films market to mimic the products offered by leading manufacturers. Hence, leading market players are trademarking their products to reduce the incidence of prototyping original products.
Due to increasing awareness about the hazardous use of plastic, manufacturers in the non-breathable films market are anticipated to witness reluctance from consumers regarding the utilization of plastic. To overcome this challenge, they are developing compostable/biodegradable films. These films help manufacturers comply with the regulations laid down by environment and health commissions. Increasing awareness about biodegradable films has led to the innovation of compostable baby diapers, sanitary napkins, adult diaper, and medical drapes.
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