New TMR Report Explores Impact of COVID-19 Outbreak on Poultry Processing Equipment Market

June 16, 2021

Demand for poultry processing equipment is expected to increase in the next few years due to several health benefits associated with poultry meat products. Poultry meat products possess various nutrients such as proteins, minerals, vitamins, and omega-3 fatty acids. Docosahexaenoic Acid (DHA) and Eicosapentaenoic Acid (EPA) in poultry meat products help in weight management, cognitive function, and in preventing Alzheimer’s disease. Furthermore, other nutrients present in poultry meat products boost brain development and reproductive health. These benefits provided by poultry meat products is estimated to boost the poultry processing equipment market during the forecast period.

Increase in awareness about the nutritional value of poultry products is considered to be a major factor that is likely to drive the poultry processing equipment market during the forecast period
Manufacturers of poultry processing equipment are focused on the design of innovative processing equipment that work efficiently to increase shelf-life of poultry meat products, avoid disease contamination, and help retain maximum nutrients of products with nil or negotiable loss of quality. This is expected to intensify competition in the poultry products equipment market. Moreover, technological advancements in food processing equipment is another key factor driving the poultry processing equipment market.
Rise in demand for convenient and packaged food products due to hectic schedules and increasing number of working women has augmented the demand for processed food products. Processed meat and poultry products are gaining popularity across different regions, as compared to home-cooked food. Thus, an increase in demand for convenient meat and poultry products is expected to propel the demand for poultry processing equipment and subsequently, drive the market.
However, high capital investment associated with the initial purchase of poultry processing equipment is a major factor that is estimated to hamper the market in the next few years.

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In terms of region, the global poultry processing equipment market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
The poultry processing equipment market in North America is majorly driven by the increasing government support for the expansion of the poultry processing industry across the region. Moreover, stringent government regulations to ensure food quality and shift of consumer preference toward value-added food enriched with high-protein and zero-fat have augmented the demand for poultry processing equipment in North America.
The poultry processing equipment market in Asia Pacific is anticipated to expand at a rapid pace in the near future due to significant increase in consumption of high-protein foods such as meat and poultry products. Countries such as China, India, Vietnam, Thailand, and Japan are witnessing a significant increase in consumption of meat. This is a major factor that is projected to drive the demand for poultry processing equipment and consequently, boost the poultry processing equipment market in the region.