Medical Nutrition Market: Complementarity of Pharmacology & Nutrition to Augur Well for Growth
As old health rules are overturned, a physiological approach that starts from health in place of disease is gaining high emphasis. Hippocrates quote, ‘Let food be thy medicine and medicine be thy food’ has been put into practice, as individuals are considering medical nutrition and food for enhancing health and treating disease, despite the developments procured in the field of medical science.
The idea of disease prevention to avoid or simplify complicated therapeutics is supported by the convergence of the pharmaceutical and food industry. In the past years, literatures have stated that the gap between nutrition science and pharmacology has been narrowing, a progress stirred by both disciplines. The only substances considered pharmacologically active in the past were drugs. Progressing on these terms, medical nutrition, the new treatment pattern entails on the fact that nutrients can have an intense effect on metabolic, immunological and other pathophysiological processes of unhealthy patients.
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TMR, in its new research study, reveals compelling insights into the medical nutrition space, to assist readers with data-driven decision making. According to the TMR study, revenues from the medical nutrition market closed in on a valuation of over US$ 13,000 Mn in 2018. This growth is attributed to the growing awareness of chronic diseases among consumers coupled with the various initiatives and programs commenced for the effective prevention and control of these diseases. This has led to the growing inclination towards medical nutrition supplements.
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Developments in biotechnology has further resulted in the revolution of the medical nutrition market as key manufacturers are concentrating on research and development of improved and personalized medical nutrition offerings. Moreover, the development of disease-specific specialized solution for the medical nutrition markets is also observed, particularly in the developed economies.
Key Trends Revolutionizing the Medical Nutrition Landscape
From industry giants to first-movers, enterprises have long been in mercy of revolutionizing industry trends. Key trends shaping the medical nutrition landscape are discussed below.
- Digestive Wellness – A Win-Win for Both Consumers & Manufacturers of Medical Nutrition
The digestive wellness trend embodies the increasing awareness around new ingredients, nutritional products which are based on the public health recommendations and science. This is led to the reduction of sugar content of foods. According to reports, a large part of the consumer base prefers the consumption of health-improving ingredients through food, as consumers care about nutrition with which they gain a control over their health and lifestyle. Foods that help reduce the gastrointestinal symptoms including the ‘free-from’ foods, ‘added-benefits’ ingredients, fermented foods, prebiotics, and probiotics are gaining focus with this trend.
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- Personalized Medical Nutrition – Consumers Gain Access to Tailored Medical Nutrition
Driven by key developments in technology along with the continual progress attained by the field of science, the personalized medical nutrition has become much more than just a concept. Medical nutrition solutions providers are incorporating multidisciplinary approach to set up centers that focus on development of nutritional products that cater to specific needs. The future of personalized medical nutrition is cited to be fully individualized backed with constant monitoring of personalized information including gut bacteria, biomarkers or genes.
- Emphasis on Clean Label Ingredients Sustains
There is a major demand witnessed for the foods perceived to be free-from, clean, and natural allied to the growth in healthy eating. Studies have found that the label claims are likely to influence the buying decisions of consumers on a large scale as the need for authenticity and transparency in foods and beverages has witnessed a significant growth. In addition, key regulations pertaining to food product labelling are further necessitating medical nutrition product manufacturers to concentrate on this progressive trend.
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