Matte Film Market: Overview
Matte Films are specially designed polyester film with a medium haze, medium gloss and an outstanding matt & grainy coating. Upon metallization, this matte film provides a luxury appearance / aesthetics (silver finish) which can provide product distinction in an increasingly competitive marketplace for any surface materials.
Matte Film has an increasingly growing demand for packaging materials, particularly for the food, beverage and pharmaceutical industries, to provide greater security to their products. As the use of plastic matte films has become more widespread, questions have emerged over their ability to facilitate the diffusion of gases and vapours that can threaten the consistency and innovative barrier films and coatings is addressing health of packaging goods. Intelligent packaging materials like Matte films is now play a crucial role in successful and digital packaging to increase product shelf-life and provide a clear indicator of product status and quality.
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Matte Film Market: Dynamics
Screen Protectors to drive market growth for Matte Film Market
Growing competition for the Screen Protection is expected to propel the Matte Film market due to major technical advancements. In addition, due to the matte film lower production costs, the industry is expected to benefit from the declining prices of the screen protectors. On a smartphone, the screen protectors with Matte Film form an intrinsic aspect of the user purchasing process. High smartphone prices, combined with the possibility of screen damage, have fuelled screen protector with Matte film sales over the last few years. Due to growing shipments sponsored by the e-commerce industry, demand for screen protector with Matte films is further expected to see a notable development. Increasing demand for upgraded and pre-used smartphones is expected to fuel demand for screen protectors with Matte film due to the reduced costs. In addition, increasing product design advances are expected to fuel the growth of the mobile screen protector market, such as the launch of 2.5D and 3D screen protectors that improve the user experience.
The automobile industry to face growing trend of matte film application in coming future
As innovations in the automotive industry has increased production rate, the scale of the matte film market is expected to represent substantial growth in the coming years for automobile industry as well. Throughout the automotive industry the matte film is commonly used to cover the components that are more prone to abrasion or injury. Matte film is used in specific car components such as bonnet, door cover, rear bumper, front bumper, side skirt, steering windshield, etc. The Matte film covers the car from soil, grease, mud, bugs etc. caused by surface stains. Matte film also helps a long period of time to keep the vehicle surface finish flawless. In effect, growing demand for lightweight vehicles and hybrid cars will boost the market for matte finish films in the coming years.
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Matte Film Market: Segmentation
On the basis of material used, the global Matte Film market is segmented into:
- Tempered glass
- PET
- TPU
- BOPP
- PE
On the basis of End-Use, the global Matte film market is segmented into:
- Food & Beverage
- Cosmetic
- Home and personal care
- Pharmaceuticals
- Electronic Industries
- Automobile Industries
Matte Film Market: Regional Outlook
Asia Pacific accounted for over 52.0% share of the global volume in 2018 owing to significant demand for smartphones. Furthermore, rising competition for smartphones with low cost advanced technologies is projected to fuel competition for smartphones over the forecast period. Increasing disposable income, combined with rising smartphone choice, is expected to lead to the growth of the regional sector. Increasing urbanization is projected to result in an enhanced logistics network in emerging economies such as India and China, along with the booming e-commerce industries. It will in effect boost commodity demand over the projected era. Increasing raw material supply, combined with the emergence of a variety of suppliers, is projected to minimize the screen protector costs, thus boosting the growth of the Asia Pacific industry.
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COVID-19 impact on the Matte Film Market
As the spread of coronavirus is engulfing the world the pandemic is on rise many of the automobile industries and electronic industries have are severely hit with the impact of the coronavirus. Many plants have been temporarily shut down in Europe by the European Automobile Manufacturers’ Association due to the supply shortage and collapsing demand of automobiles in the market. Also, many of the employees are facing with coronavirus infections have to be either admitted to hospitals or home quarantined. But many of the European automobile industry have ongoing production of emergency services vehicles such as Ambulance, Firefighters, Law enforcing vehicles Etc. So, As Europe being the major players of the automobile industry and automobile as the major driver for matte film market it has adversely effected the market growth of Matte films.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
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- Asia Pacific
- Europe
- Latin America
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