Maqui Berries Market: Increased Consumer Spending on Organic & Clean-Label Nutrition to Favor Gains
Maqui berries, in line with the superfast success of pomegranate products, are receiving their share of limelight, with consumers curious to leave old and try something new, particularly products that are perceived to offer more health value. From being spawned as weight support aids, to immune supporters, and energy providers, maqui berries have already gained significant hype and popularity – our research finds sales of maqui berries reached US$ 863.7 Mn in 2018.
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The paradigm consumer shift towards healthy foods, coupled with growing recognition of health benefits of maqui berries among them continues to create significant opportunities for manufacturers. Though the high cost constraint of maqui berries triggers reluctance to adoption among customers, alike, high nutritional profile of this fruit continues to keep the sales flowing.
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Maqui Berries Market – Buoyed by Consumer Preference for Naturally-derived Functional Foods
A growing number of health conscious consumers has propelled leading Maqui berries growers to target end use sectors, such as dietary supplements and nutraceuticals by strategizing and developing superfood application-driven innovative products. Companies are spending more on adding value to their products by adopting ingredients that are rich in antioxidants, and demonstrate promising anti-inflammatory effects. With high content of anthocyanins, indole alkaloids and flavonoids, maqui berries – particularly in processed form – have emerged as an attractive resource for companies to produce antioxidant extracts for use in nutraceuticals or functional foods.
The proliferating trend of clean-label organic products has also created a wide array of opportunities for manufacturers eying portfolio expansion, with companies adopting rich-in taste, organic and nutritional ingredients, such as maqui berries. Though, maqui berries haven’t garnered much popularity so far, it is highly likely that the future will favor their uptake with companies developing new portfolios. Furthermore, the growing preference for ready-to-eat options has paced up the sales of dried maqui berries among proactive health-conscious consumers, who are seeking convenience in consumption. Maqui berries have also gained momentum in personal care industry with companies replacing acai berry as an ingredient in their products with antioxidant powerhouse – maqui berries, which demonstrate impressive anti-aging properties.
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Maqui Berries Market – Limited Production Capacity to Propel Import in Europe & The US
The F&B industry in Europe and North America is accelerating at a steady pitch, with growing willingness of consumers for spending on premium products. Higher traction for healthy snacks and savory products in these regions have captured the eye-balls of manufacturers, thereby, leading to stronger penetration of high in nutrition products on shelves. However, the production of high value maqui berries is confined to a particular part of the world.
Cognizant about health benefits of maqui berries, companies in Europe and U.S. are taking pain to import this fruit, while they eye to appeal the growing base of health-conscious consumers. A transition in trends related to healthy, organic, and natural products is also gaining momentum in APEJ’s F&B, nutraceuticals, and personal care sector, which is expected to make this region lucrative for maqui berries’ manufacturers.
Maqui Berries Market Remains Fairly Consolidated
The lack of consumer awareness about the potential benefits of maqui berries in line with the fruit’s recent emergence as a healthy food has led to a sluggish penetration of companies in the market in recent past. However, the tables are likely to turn for maqui berries, with more companies adopting this fruit in their products after realizing its potential in maintaining wellness.
Emphasis on product innovation along with a focus on sales through direct distribution (B2C) are two key differentiating factors that are enabling leading players to hold slightly higher share over others in maqui berries market. While leading market companies are adopting alternative distribution channels, such as online retailing to further strengthen their market presence globally, high cost of maqui berries are impeding small-scale companies’ growth avenues.
The companies profiled in this study on maqui berries market include Maqui New Life S.A., Neorganika, Sevenhills Wholefoods, Navitas Organics, Mountain Rose Herbs, Kiva Health Food, NürnbergMesse GmbH, Terrasoul Superfoods, Herbal Zest Organics, and HP Ingredients.
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