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Dehydrated Potato Products Market: Potato Flakes Gaining Popularity, Globally

The process of dehydration and grinding of starchy root vegetables has been widely attested around the world, mainly due to convenience and portability. Dehydrated potatoes, in particular, find application in a variety of end uses, making them a highly versatile product. By form, dehydrated potatoes are available as flakes, sliced and diced pieces, and powder and granules, which have varied, distinct applications in food processing and preparation. Dehydrated potatoes are gaining popularity as a food additive due to their thickening and binding properties. Dehydrated potato products are also gaining popularity in recent years as a food additive, as they add nutritional value to various foods. The functional and nutritional properties of dehydrated potatoes, coupled with the convenience factor, has led to their rapid adoption, leading to a positive impact on the growth of the global dehydrated potato products market.

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Of the several forms in which dehydrated potato products are available, potato flakes are the most popular, and accounted for over half of the total dehydrated potato products market in 2018. The segment is anticipated to expand at a moderate CAGR of ~4% by value over the forecast period, and will continue to retain its place at the top of the table. However, quickly gaining traction are sliced & diced dehydrated potato products, which accounted for around one-fifth of the market share in 2018, and this is expected to increase to ~25% of the total share by revenue by the end of the forecast period.

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Convectional Dehydrated Potato Products to Remain Popular

Organic food – a megatrend that is shaping the F&B industry has a whole, has had a significant impact on the global dehydrated potato products market as well. With organic foods and ingredients becoming increasingly popular, organic dehydrated potato products have gathered interest in recent years. They accounted for one-tenth of the total market share in 2018, witnessing sales of ~131 thousand tons. By the end of the forecast period, the sales of organic dehydrated potato products are expected to hit the ~200 thousand ton mark, increasing at a CAGR of ~4%.

However, conventional dehydrated potato products, which accounted for a lion’s share of the total market share by value and volume in 2018, are expected to continue to remain popular during the forecast period. By revenue, this type is likely to expand at a faster pace of 4.5%, and reach the ~US$ 15 Mn threshold by the end of 2029.

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Europe to Remain Significant Market; Oceania Emerges to Present Lucrative Opportunities

In 2018, Europe held the most significant share of the global dehydrated potato products market, accounting for close to one-third of the total revenue share. Even as the market in this region expands at a slow CAGR of ~4% by value, it is expected to retain its place at the top in 2029. This can be attributed to the presence of a significant number of producers and manufacturers in the region. North America, which also occupies a prominent share in the global market, witnessed sales of ~2.4 Mn tons in 2018, and the market is expected grow 1.5 times by the end of the forecast period. The rising demand for dehydrated potato products in the region can be attributed to the presence of larger, well-established players and smaller producers, coupled with rising awareness about organic products and consumer demand for the same.

However, expanding the fastest at a value CAGR of ~8%, the market in Oceania is emerging to offer a plethora of opportunities for manufacturers in the global dehydrated potato products market. This increased demand comes from the growing consumption of packaged and processed foods in the region, in the production of which, dehydrated potato products are extensively used.

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