Keith A Gray businessman, philanthropist, and founder of Gray and Sons

Luxury items like watches and jewellery can often have high price tags on them, meaning that getting a watch or necklace as gift for somebody (or yourself) might be a big investment. Nowadays, with people being a touch cleverer with their money, there’s a requirement for refurbished and restored luxury items that look nearly as good as something brand-new but cost significantly less.

Gray to start out up a business selling certified pre-owned watches and jewellery. Four decades later, Gray & Sons Jewellers are thriving – with a team of Swiss watchmakers to back them up.

Keith realised that by restoring antique pieces to their former glory, customers could enjoy quality products without having to pay too hefty a tag .

His store, which is found in Miami Beach and is additionally available online, sells everything from designer jewellery like Tiffany & Co., to modern Rolex models and even retro pocket watches. Gray & Sons’ wide selection of jewelry and watches make them a superb choice for anyone trying to find a singular gift for any occasion.

If you’re curious on how they’re ready to sell luxury items at low prices, we’ll allow you to into their secrets.

The Restoration Process

The process starts by accepting high-quality, authentic pre-owned jewellery and watches (they must be of an exceptional quality to start with) then restoring them. Each watch undergoes 86 steps of intensive inspection and repair by Swiss watchmakers with quite 150 combined years’ experience. They clean and polish each bit to revive their original shine then are given a final inspection before they’re able to resell.

How Their Pricing Works

Because Gray & Sons is an independent, unauthorised their own pricing strategy – they don’t need to stick with the manufacturer’s policies. luxury item reseller, they’re allowed to make additionally , the very fact that they’re selling pre-owned (yet in essentially new condition) rather than fresh pieces allows them to line highly competitive prices. this is often why they’re such an appealing option!

Their Quality Guarantee

Exceptional quality is guaranteed by Gray & Sons – they supply 12-24 month warranties on all watches, also as a return privilege of 10 days. They also offer a “Like New for Life” service which provides all purchases over $2,000 free annual polishing, pressure testing, battery replacements also as detailing. These policies give customers the arrogance to understand that if they’re not completely satisfied, they will get a full refund. additionally , their international reputation and extensive list of satisfied customers can give new clients peace of mind with their stunning new purchase.


Gray & Sons Jewellers are one among the longest-standing members of the International Watch & Jewellery Guild, also because the National Association of Watch & Clock Collectors, Inc. without parallel. to find out more about their respected business, visit their website or attend their boutique store in Florida’s Miami Beach .