Transparency Market Research (TMR) has published a new report titled ‘Invisible Orthodontics Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026.’ According to the report, the global invisible orthodontics market was valued at US$ 2,149.4 Mn in 2017 and is projected to expand at a CAGR of 14.7% during the forecast period from 2018 to 2026. The global market is anticipated to be driven by a rise in the population suffering from malocclusion, rapid utilization of clear aligners in developed regions, and increase in awareness campaigns by industry players. The invisible orthodontics market in Asia Pacific is expected to expand at a high CAGR of 15.8% due to a rise in the target patient pool and rise in awareness about clear aligners in emerging countries such as India and China.

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Increase in Prevalence of Malocclusion Globally Drives the Market

Rise in the prevalence of malocclusion across the world is a major driver of the market. Malocclusion, or teeth irregularity, is a highly common dental disorder, after periodontal disease and tooth decay, across the globe. There are various forms of malocclusion including cross bite, overbite, under bite, crowded teeth, and open bite. Malocclusion is a highly prevalent clinical dental condition affecting billions of people across the globe. For instance, it is estimated that the condition is present in approximately 75% of the population globally. Moreover, approximately 10 million people in major developed countries opt for orthodontic treatment worldwide. Thus, an increase in the target patient pool suffering from malocclusion is expected to drive demand for advanced orthodontics, which is likely to boost market growth in the next few years.

Clear Aligner Segment Dominated the Market

In terms of product, the market can be classified into clear aligners, ceramic braces, and lingual braces. The clear aligners segment is projected to account for a leading share of the global market during the forecast period, owing to advantages offered over conventional braces. Clear aligners are easily removable, virtually invisible, easy to use, and offer a high level of comfort and convenience to patients with misaligned teeth. The segment is expected to expand at a strong growth rate in the next few years, due to a rise in awareness about clear aligners in emerging countries. 

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Teenagers to be Most Lucrative Segment

Based on patient group, the global invisible orthodontics market has been segmented into adults and teenagers. The teenagers segment is projected to expand at a high CAGR during the forecast period, owing to a rise in focus on esthetics among teens to improve the appearance and function of their smiles. Moreover, a rise in marketing campaigns by leading players to create awareness about invisible aligners among teens and their parents is further expected to drive segment growth. For instance, Align Technology Inc. collaborated with AwesomenessTV and created a series of custom short films on invisible clear aligners to reach out to the teen audience to promote their brand Invisalign.

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Asia Pacific Market to Witness Strong Growth and Create High Incremental Opportunity

In terms of region, the global invisible orthodontics market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is projected to account for a leading share of the global market during the forecast period, owing to an increase in orthodontic cases as well as rapid utilization of clear aligners among orthodontists and patients in the U.S. Europe is anticipated to account for a significant share of the global market between 2018 and 2026, owing to the presence of local manufacturers offering advanced orthodontic appliances used for the treatment of malocclusion. The market in Asia Pacific is likely to expand at a rapid pace in the next few years. Presence of a large target patient pool with misaligned teeth in countries such as India and China and a rise in demand for esthetics are expected to provide lucrative opportunities to the market in the near future. Moreover, an increase in penetration of leading players in these countries is further anticipated to propel regional growth. For instance, in January 2019, Institut Straumann AG entered into a partnership agreement with Tianjin ZhengLi Technology Company Limited, China, in order to cater to the target patient pool in China by developing enhanced solutions in esthetic dentistry.

Growth Strategies by Key Market Players

Key players profiled in this report are Institut Straumann AG (ClearCorrect), 3M, Dentsply Sirona, Align Technology Inc., Henry Schein, Great Lakes Dental Technologies, Danaher Corporation (Ormco Corporation), SCHEU-DENTAL GmbH, K Line Europe GmbH, and TP Orthodontics. Companies operating in the global invisible orthodontics market focus on strategic mergers, acquisitions, and partnerships along with innovative product launches to expand product offerings and strengthen market foothold. For instance, in March 2018, Dentsply Sirona acquired OraMetrix, an industry provider of 3D technology solutions for orthodontic care. The acquisition enables Dentsply Sirona to expand its orthodontics business unit with a focus on clear aligner solutions.

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