Impact of COVID-19 on Guanabana Market : Implications on Business

Lemonade Gourmets and Specialty Drinks Drive Demand for Guanabana

Apart from food processing, companies in the guanabana market are tapping into opportunities in beverage processing. Moreover, vegan and gluten-free aspects are anticipated to engulf the future of beverage processing. For instance, specialty drinks manufacturer Molle Trinken revealed that the company is in the decision-making process of launching their drink SUPER FRUIT Guanabana, which is vegan and gluten free. Companies in the guanabana market are increasing efforts to introduce natural ingredients by making claims such as ‘20% guanabana puree’ to entice customers. Growing demand for lemonade gourmets is another key driver that is triggering the demand for guanabana.

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On the other hand, companies in the guanabana market should tie up with stakeholders in HoReCa to boost the uptake of guanabana. Customers these days are willing to try out traditional drinks with exotic new flavors. Growing awareness about guanabana has led restaurants and cafes to experiment with new flavors and recipes in beverages involving guanabana.guanabana market infographic


Functional Ice Creams with Clean Label Attract Pro-health Customers

With growing prominence of guanabana in dairy products, manufacturers are now turning toward functional ice creams to tap into incremental opportunities. As such, the food processing industry is estimated to dominate among all end users, and the global guanabana market is estimated to reach a production of ~455,600 tons by the end of 2027. Hence, manufacturers are increasing efforts to acquire clean label for functional ice cream products.

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High market competitiveness and growing interest in health-related products is catalyzing the demand for clean label functional ice cream products. Thus, manufacturers in the guanabana market are adopting innovative production technologies to boost the uptake of ice creams involving guanabana. The guanabana market is predicted for exponential growth during the forecast period, since there is a demand for ice creams that have a strong aroma and dense consistency.

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Unique Attributes of Guanabana Draw Attention of Dairy Producers

Guanabana is gaining prominence in dairy products. For instance, Hiland Dairy- a U.S. dairy products company announced the launch of their probiotic smoothie product line involving seven fresh flavors that also included guanabana.

The guanabana market is expected to expand at a staggering CAGR of ~11% during the forecast period. This is evident since guanabana is gaining popularity for use in dairy goods. However, high prevalence of lactose-intolerant consumers is likely to slow down market growth. Thus, manufacturers in the guanabana market should personalize F&B products that cater to the requirements of lactose-intolerant consumers. For instance, lactose-intolerant consumers can opt for juices and bakery items made from guanabana.

In the dairy products market, manufacturers are pervasively using guanabana in various dairy items, such as ice creams, smoothies, and other milk products. This has helped companies to broaden their revenue streams in the highly competitive dairy products industry. Intense color, high dietary fiber, and exotic flavor of guanabana are increasingly winning the attention of dairy producers.

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