Animal Feed Probiotics Market: Edges of Antibiotic-based Feeds to Foster Growth
The animal feed probiotics market recorded volume sales of 1.19 Mn tons in 2018, and sensing the above-average growth potential of this landscape, market players are dedicating their focus on R&D activities for introducing innovative products.
Seasoned analysts at Transparency Market Research (TMR) consider the innovative approach to remain the mainstay of the animal feed probiotics market’s vertical scramble. For instance, in 2018, Alltech announced the launch of Viligen™ – a feed additive to promote the health of gut and microflora among pigs – at ONE: The Alltech Ideas Conference. Also, technological excellence in the molecular biology and gene sequencing process has exerted a weighted influence on the development of new probiotic-based animal feed products.
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On the demand side, an increase in the consumption of animal-protein has put pressure on livestock farmers to ensure adequate nutritional supplements in feeds. Increasing consumption of animal products, such as meat, chicken, eggs, and beef, has intensified the scrutiny level of regulatory bodies, and antibiotic-fed farm animals face rejection. Taking an opportunity from the regulatory protocols, market players are being successful in penetrating probiotic-based animal feeds in the antibiotic-led market.
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Market Growth to Mirror Pedestrian Shift from Antibiotic- to Probiotic-based Feeds
Despite technological advancements, the animal feed probiotics market is yet to realize its full potential, on account of the stronghold of the antibiotic-based animal feed market. Surprisingly, knowledge regarding pernicious influences of antibiotic-based feeds is limited even in developed countries, which impedes the exposure of animal feed probiotics. Also, probiotics are beneficial when used in moderate quantities, and any recklessness in the dosage may cause digestive dysfunction in animals.
Given the profound impact of limited information regarding the benefits of probiotics, and negative impact on brand value caused by adverse effects due to incorrect dosage, are likely to impede the growth of the animal feed probiotics market.
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High Influx of Revenue in APEJ, as it Seeks a Healthy Farm-to-Fork Model
Besides the presence of stringent laws against the consumption of beef in India, Islam religion followers residing in Pakistan, Bangladesh, Indonesia, and China consider the consumption of pork as ‘haram’. However, it may come out as a surprise that the consumption of animal products overrules religious sentiments in APEJ, as the region enjoys a leading position in the animal feed probiotics market.
Population explosion in APEJ is the driving force behind the rapid rise in the consumption of eggs, milk, and meat, and the influence of urban sprawl coupled with increasing restaurant chains has further complemented the demand for livestock in the region. As knowledge regarding the consumption of clean food and beverages gains prominence, the demand for healthy livestock has, in turn, created opportunities for the animal feed probiotics market.
Given the influence of Western culture, pet ownership is fast-penetrating as the new normal in the APEJ society, and, with the financial lucidity of consumers, they are able to provide premium and healthy feeds to their pets. All-in-all, APEJ is projected to remain a high-value and high-growth animal feed probiotics market during the forecast period, with an anticipated volume CAGR of ~6%.
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