If you mention the changes brought to the lives of ordinary people by the 2024 epidemic, in addition to the masks that you need to carry with you every day, it is the short videos of Tik Tok, which are constantly refreshing on your mobile phone. But the popularity of short videos is not sudden, the popular YouTube videos a long time ago have proven people’s love for this kind of audiovisual content. However, with the development of 5G technology and people’s increasingly accelerating pace of life, the fun of short videos has become more adaptable to this era, which has created Tik Tok’s success.
Of course, this update in audiovisual content has not only brought huge changes to the lives of the people but also brought huge challenges to the marketing of brands. In fact, high-quality creative content creation has always been a pain point for brands in marketing, this problem used to be picture creation, but now it’s video creation.
For those big brands with money and professional teams, no matter what content is, picture or video, even if their own creative team does not have good ideas and shooting equipment, they can still outsource this work to a dedicated creative studio. However, for small brands, or even small start-up businesses, this huge creative cost on videos is obviously unbearable. So here comes the question: how should small brands create good video content for their business and take advantage of the traffic brought by short videos?
So in this article, a mobile video editing application will be introduced to small brands, teaching them how to produce higher-quality video content for marketing at the lowest cost. This tool is the FilmoraGo iOS video editor.
What is FilmoraGo?
FilmoraGo is a powerful and comprehensive video editing application, which has iOS and Android version, (but here the iOS version will be mainly introduced), it allows users to create all kinds of stunning videos with their phones to share on social media, like Instagram, Facebook, YouTube, and TikTok.
Like other video editing tools in the market, FilmoraGo has all the basic functions of video editing.
– Trim split, copy, delete, volume, motion (slide, swing, flip), mask (liner, mirror, circle, rectangle, rounded, heart, starlike), rotate, opacity, fade, speed, reverse, freeze
– Add music & text
– Add stickers & effects & transitions & filters
– PIP
– Adjust brightness, contrast, temperature, vignette, saturation, clarity
– Canvas
Why FilmoraGo iOS video editor is recommended more?
If you are an iPhone user, you must have a try of FilmoraGo for iPhone, there are so many special features in its iOS version.
– Music resource: in FilmoraGo, you can find all kinds of music, from light music to rock music, and there are also different sound effects, everything you need. And if you want to use your own recorded voice or music from your iTunes, FilmoraGo supports too.
– Double Take: this feature was invented for using the front and rear cameras together, especially when you make vlogs, the audience can get dual views.
– AR Camera: to provide better video recording solutions, FilmoraGo has added new facial props and filters, and face beautification to its camera shooting, called AR Camera.
– Montage Templates: for those who are new to video editing, templates are a very good thing, they just take some video clips and put them into one template, and then a short video will be produced.
How to use FilmoraGo?
When you use FilmoraGo for the first time, some basic operations need to be understood first.
– First of all, download the app from the Apple Store or Google Play for free.
– Import the required media files (videos or photos) you need to FilmoraGo.
– Enter the video editing page and select the video clip you want to trim, the selected clip will be highlighted.
– Long press the buttons at the first and last frames of the clip and drag them forwards or backward to trim off the unwanted portion.
– To split a video clip into two or more parts, you need to drag the video clip on the timeline and let the playhead stay on the frame you want to split, then tap the Split button to complete the splitting.
– If you want to adjust the order of clips on the timeline, it’s also easy, just press and hold the target clip and drag to adjust its position.
– Select a clip on the timeline and tap the Copy button, then you’ll easily get a copy of the clip.
– When you want to adjust the volume of a clip, select the clip and tap the Volume icon, a window for volume adjustment will appear, then you can adjust the volume from 0 to 200 by sliding the cursor.
– When it comes to some advanced operations, such as PIP, adding text/music/stickers, you need to add a new track below the main track.
– When the video editing is complete, you can choose different pixels and frame rates to export the video, and then directly share it on social platforms.
Conclusion
So, there you have it: For businesses that want to create wonderful, good-quality videos to share on Facebook, Instagram, or Tik Tok without spending a ton of time and money, FilmoraGo is a great solution, because you do not need a lot of editing, it’s totally time-saving App for your Business. And there is FilmoraGo Pro, its annual price is only $32.99, very cost-effective.
Thanks a lot for reading!
