A huge part of optimizing websites for organic search involves tracking keyword rankings. There are several benefits that are associated with tracking keywords beyond just assisting your site to perform better in search engines. Tracing keyword ranking helps you to know which SEO techniques work and which ones don’t. It also gives you more context that you can base on to diagnose drops in your ranking and that of your traffic. This gives you competitive advantage beyond anything.
If you have a feeling that you are not making use of your keyword ranking to its best potential, then you are reading the right article. I will present three major benefits of keyword tracking for SEO.
Keyword tracking helps you identify what works
The mistake that most people make when they are trying to optimize their sites for SEO is to read most of their strategies from the internet and implementing them the same way as if they are the gospel truth. Someone reads about including backlinks being able to help their content receive more traffic and they start to write long blog posts to infuse as many LSI keywords and backlinks as possible. They then spend most of their time doing a lot of things they read from the internet without ever questioning if any of them work.
The truth is that some of the strategies people implement to optimize their websites for SEO don’t actually work. That is why it is best for you to only implement methods that you have tried yourself and determined that they work. You should read about techniques that have worked for others and implement them as well. When you are implementing good practices, the results will always be seen through better keyword ranking. Thus, to know if what you are doing is working, track your keyword ranking and see for yourself. If your ranking seems to be stagnant in one place despite all the effort you are putting it, it implies that the strategy you are employing isn’t working and should be changed.
Keyword tracking can help you boost your revenue
Of course it should. The main reason we track keyword ranking is to improve traffic to our websites so that it can consequently convert into sales and more revenue. Knowing how your keywords rank will help you improve your content so that at the end of the day, you are able to get more traffic. Keyword rank tracking helps you to know which posts and pages lead to the highest number of conversions on your website so that you can take steps to find more opportunities to boost conversions even more.
Keyword tracking helps you monitor your competitors
Beside monitoring how your website’s pages perform in search, keyword rank tracking also helps you to monitor how your competitor’s website’s pages perform. You want to know what your competitors are doing right that you aren’t so that you can make the necessary adjustments. You can use any free online rank tracking tool available on the internet.