Fresh Meat Packaging Market: Introduction
Transparency Market Research delivers key insights for the fresh meat packaging market in its published report, which includes global industry analysis, size, share, growth, trends, and forecast for 2020–2028. In terms of revenue, the global fresh meat packaging market is projected to expand about 1.4x its current market value by the end of 2028, owing to the fueled demand for flexible and transparent packaging, which ultimately facilitates the fresh meat packaging market growth. The vacuum skin packaging stand up pouches segment is likely to create an incremental opportunity of more than US$ 257 Mn between 2020 and 2028.
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Fresh meat packaging is gaining significant traction nowadays due to the characteristics such as longer shelf life, cost-effectiveness, and more efficient packaging offering. Many of the retailers and butchers are shifting to use effective barrier or shrink films as a packaging solution, as the films have high tear resistance and high yield. Moreover, moisture-free packaging is the major concern among many end users for ensuring their product safety and shelf life. Machine automation is the new future, which allows vacuum enabled packaging of meat products. This increases speed of packaging and speed ups production activities ensuring maximum productivity of the organization. Therefore, lucrative sales opportunities are expected for fresh meat packaging in near future.
For better market understanding, research team has considered consumption and sale of fresh meat packaging as per various materials used for manufacturing of fresh meat packaging formats across five regions. End users are more inclined toward eco-friendly materials; therefore, the consumption of non-biodegradable material-based fresh meat packaging is rapidly increasing. As per the TMR analysis, North America region is anticipated to hold a market share of more than 30% in the global fresh meat packaging market by 2028. Europe and Asia Pacific are expected to collectively dominate the market in 2020, owing to high consumption of fresh meat in both regions.
Adoption of Transparent Packaging Solutions to Boost Sales
The adoption of clear packaging formats by fresh meat packaging manufacturers is seen currently. The reason behind the plan is to boost sales as transparent packaging helps in product visibility and in gaining consumer trust.
Transparency of a package is very important, as it indicates product quality. The demand for transparent packaging is on a high scale, especially in the food & beverages industry. Thus, the clear packaging of the product helps consumers to make comparative decisions, while choosing one out of two competitors product.
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Transparent packaging are manufactured by using films, as they offer gloss and superior clarity to the package. This also saves labelling, printing, and other additive costs over packaging, as majority of the outer surface is meant to offer evident and see-through packaging. A considerate number of consumers make buying decisions at the point of purchase, which is likely to be influenced by packaging. Therefore, the adoption of such packaging solutions is likely to boost the sale of fresh meat packaging in the market.
Technological Advancements to Extend Shelf Life Impact Sales of Fresh Meat Packaging
Technological advancements and high automated lines have unlocked certain opportunities for the fresh meat packaging manufacturers. A latest technique that is high pressure processing (HPP) does not involve heat, while packaging of meat. This is a post-processing technique, which offers cold pasteurization. In this technique, the packed meat products are put through a high level of isotactic pressure. The high pressure processing technique is basically used for extending the shelf life of meat. Several retailers and meat producers benefit in their business due to this innovative packaging technique, which can help them in differentiating themselves from their competitors.
Fresh Meat Packaging Market: Competition Landscape
The global fresh meat packaging market is highly fragmented in nature. A large share of the market is held by domestic and local market players. Some of the key players operating in the global fresh meat packaging market are Mondi Plc., Amcor Plc, Berry Global Group Inc., Coveris Holdings S.A., Winpak Ltd., Sealed Air Corporation, Bollore Group, Cascades Inc., Amerplast Ltd. and R.Faerch Plast A/S.
The tier structure is formulated on the basis of segmental revenue and market share of the company. As per the tier structure, Mondi Plc, Amcor Plc, Berry Global Group Inc., and Sealed Air Corporation are Tier 1 players in the fresh meat packaging market. These players are focusing on the expansion of their production capacity, acquiring local players to strengthen their customer base and enhancing their product quality to increase its footprint across the globe. Tier 2 players include Amerplast Ltd., Coveris Holdings S.A, Winpak Ltd., and other market players.
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