With the help of a sophisticated malware detection, businesses have been able to protect their networks from common cyber security threats during the coronavirus crisis. The significant rise in remote working activities has brought companies in the endpoint detection and response (EDR) market under the spotlight for providing secure and reliable endpoint software.

Work from home policies have exposed the vulnerabilities of an organization’s network, owing to a shared environment, thus triggering the demand for an EDR software. In order to prevent unprotected endpoints and security breach, companies in the endpoint detection and response (EDR) market are increasing their marketing capabilities to reach their right target clients who have shown a renewed interest and adoption for malware detection solutions.

endpoint detection and response (edr) market segmentation

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Implementation Challenges, Missing Full-disk Encryption Create Disputes with Vendors

The endpoint detection and response (EDR) market is slated to register an astonishing CAGR of ~21% during the forecast period. However, users sometimes face implementation challenges, missing full-disk encryption, and extra cost for advanced features. As such, advantages such as easy cloud-based implementation appears to bring down cost of features including the advanced ones. Vendors are running third party security tests for software in order to achieve full-disk encryption.

Artificial intelligence (AI) and behavioral analytics are being incorporated into software by companies operating in the endpoint detection and response (EDR) market. Palo Alto Networks, Inc.- a U.S. multinational cyber-security company, is gaining recognition for its Cortex XDR system, which is capable of handling advanced attacks.

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Automated EDR Solutions Being Preferred with High-end Endpoint Defenses

The endpoint detection and response (EDR) market is projected to surpass the valuation of US$ 13.8 Bn by 2030. Cyber-security has become a top priority for stakeholders in BFSI, government, defense, and healthcare sectors. Kaspersky Lab – a multinational cyber-security and anti-virus provider is recognizing this requirement and is offering its EDR solution compounded with high-end endpoint defenses while cutting costs.

Cybercriminals are becoming ever more sophisticated at successfully bypassing existing protection, thus exposing every area of the business enterprise. Hence, companies in the endpoint detection and response (EDR) market are offering solutions that exhibit full endpoint protection cycle and enable automatic threat blocking. Routine automation tasks must involve discovery, prioritization, investigation, and neutralizing complex threats.

Threat Intelligence Includes Reduction in False Positives, Accurate Incident Triage

Next-gen endpoint security solutions improve productivity of operational security personnel and low total cost of ownership. Companies in the endpoint detection and response (EDR) market such as McAfee are gaining popularity for their software platforms that facilitate detection and response to targeted attacks and offer comprehensive analysis of malicious activities. Behavior analysis is becoming a fast growing phenomenon in endpoint software platform in order to trace attacks on the shared corporate networks.

Threat intelligence involving shared local threat intelligence and externally acquired threat intelligence sources are being preferred in EDR platforms. Vendors in the endpoint detection and response (EDR) market are taking additional efforts to reduce the need to chase false positives and deploy more accurate incident triage.

Micro-segmentation of Data Centers in BFSI Helps Simplify Security Compliance

The highly competitive environment in the endpoint detection and response (EDR) market has compelled vendors to offer robust features in software platforms. However, increase in cloud workloads, third party integrations, and complex security infrastructure in the BFSI sector pose as hurdles for its stakeholders. Companies in the endpoint detection and response (EDR) market are stepping in to resolve these issues by defining segments that prevent lateral movements. Enabling secure micro-segmentation of data centers in BFSI, spanning across multi-cloud environments will ensure access to those applications purely based on intent.

The simplification of compliance is ameliorating issues associated with complex security infrastructure in the BFSI sector. Vendors are offering fully customizable lockdown solutions in case of any security breach during third part integrations.

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