Digital Publishing Platforms Market: Introduction
- Digital publishing platforms help publishers, designers, and marketers to edit, publish, and create content online. These platforms are easy and efficient to create online content and generate monetization and traffic from online content. Digital publishing platforms facilitate the conversion from PDF-based formats and prints to mobile friendly reading experiences. The platform can be used to create immersive publications such as magazines, brochures, and reports. The primary aim is to create potential growth opportunities for digital publishing platform vendors as 90% of enterprises are converging toward electronic documentation. Digital publishing platforms are also used to enable users to preview and publish rich media, such as videos, for digital publication output. Digital publishing platforms can be utilized to track and provide data analytics and reporting for reader tracking, publication information, and advertisements.
- The Covid-19 pandemic is expected to positively impact the global digital publishing platforms market due to the surge in usage of digital technologies as a result of nationwide lockdowns and social distancing norms. Thus, enterprises across the globe are increasingly levelling their recessionary curve by leveraging technology. This, in turn, is anticipated to create significant opportunities in the global digital publishing platforms market during the forecast period.
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Global Digital Publishing Platforms Market: Dynamics
Global Digital Publishing Platforms Market: Key Drivers
- The global digital publishing platforms market is anticipated to witness significant growth during the forecast period, which can be attributed to the growing need for personalized communication across organizations. Digital publishing platforms comprise various features such as the ability to sell subscription packages, provide engagement insights, multi-platform optimization, traffic, and analytics for content. The dependability of such features is projected to drive the growth of the digital publishing platforms market. Growing demand for flexible and cost effective solutions for consumer satisfaction is one of the major factors driving the growth of the digital publishing platforms market. Moreover, the advent of digital commerce and increased technological investments, for example in cloud, is aiding the adoption of digital publishing platforms in several organizations.
North America to Account for Major Share of the Digital Publishing Platforms Market
- In terms of region, the global digital publishing platforms market is divided into North America, Europe, Middle East & Africa, Asia Pacific, and South America.
- North America is projected to be the major regional market for digital publishing platforms due to the rising adoption of cloud-based digital publishing platforms by various organizations in the region.
- APAC is expected to exhibit highest growth rate in terms of revenue in the digital publishing platforms market due to rapid digitalization and escalation in technologies and organizations that provide better customer experiences.
- Europe also offers potential growth opportunities in the digital publishing platforms market due to the rising demand for digital publishing platforms in various organizations in order to enhance customer engagement.
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Global Digital Publishing Platforms Market: Competitive Landscape
Key Players Operating in the Digital Publishing Platforms Market
Key Players Operating in Global Digital Publishing Platforms Market Include:
- Adobe, Inc.
- Amazon.com Inc.
- Apple, Inc.
- Netflix, Inc.
- Comcast Corporation
- Thomson Reuters Corporation
- Xerox Corporation
- RELX Plc.
- Georg von Holtzbrinck GmbH & Co. KG
- McGraw-Hill Education
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