The demand within the global digital label printing market is slated to rise alongside advancements in branding aesthetics of physical products. Brands across the globe have become very meticulous about their brand identities and aesthetics. Therefore, use of well-printed digital labels has become an important tenet for leading-edge companies and entities. Furthermore, digital labels are not just a reflection of a brand’s meticulousness, but also a source of utility for the consumers. These labels display key information related to the product or the brand. In addition to this, specialized digital labels also carry bar codes that can scanned to read further about the product.
In this review on the global digital label printing market, Transparency Market Research (TMR) provides a concise description of the prominent drivers of market demand. The presence of a robust packaging industry has created a plethora of avenues for revenues generation within the market. There is also a sense of accountability amongst manufacturers to ensure that the labels display correct information. Therefore, the total volume of sales across the global digital label printing market is set to rise by leaps and bounds in the following years.
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Global Digital Labels Market: Competitive Landscape
The leading vendors in the global digital label printing market are making constant efforts to elevate the quality of their print orders. Digital printing has enabled these vendors to provide quality assurance in the form of detailed and non-fuzzy prints. Furthermore, the installation of new machines and printing technologies has helped these vendors in developing photographic-quality prints. In light of these factors, it is safe to expect that the digital label printing market is witnessing dynamic restructuring across the competitive landscape.
The reduced cost of digital labels as compared to other labels also provides a lucrative opportunity to the vendors operating in this market. Several new entities are investing in developing digital print technologies due to the sheer pervasiveness of labels across leading industries. Some of the prominent players operating in the global digital label printing market are Tangshan Wanjie Machinery Equipment Co., Ltd, Dongguan Yuchang Garment Accessories Co., Ltd., Kingprint, Dongguan grandrise Co., Ltd., and Abundant Grace International Company Ltd.
Global Digital Label Printing Market: Key Trends
The focus on accuracy, quality, and precision across the packaging industry has brought digital label printing under the spotlight of attention. The per unit cost of labels printed digitally is substantially lower than other types of prints. The aforementioned factors have collectively caused in uptick in the demand for digital label printing. Furthermore, use of sequential barcodes, consecutive numbering, and variable titles in digital printing has also unplugged growth across the global market over recent years.
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The use of variable data printing (VDP) technology for manufacturing bulk prints has created new opportunities for growth across the global digital label printing market. The use of digital labels for minute prints and tiny detailing on small-sized packages has also given an impetus to the growth of the global digital label printing market. In addition to this, the total volume of sales across the digital label printing market shall also rise in the times to follow. The availability of digital printing technologies that can produce high-resolution hard copies has given a thrust to market maturity. Henceforth, the global digital label printing market is projected to attract voluminous revenues in the forthcoming years.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.