Crude Vegetable Pulp: Market outlook

Crude vegetable pulp is referred as the non-concentrated pulpy unprocessed food product extracted from suitable technological processes, consisting mainly of total solids from the edible vegetable portion with no added preservatives.

Rising consumption of crude vegetable pulp due to a change in customer preference for healthier eating habits and preference food products made from natural and organic raw materials, rather than artificial ingredients. This aspect largely drives the growth of the crude vegetable pulp market.

Additionally, crude vegetable pulp has a longer shelf life compared to the natural form of the vegetable, resulting in lower costs for manufacturers of transportation and storage. Using crude vegetable pulp to produce a food not only improves the colour but also enhances the finished product’s flavour. These factors are acting in favour of the global market for crude vegetable pulp and raise both global consumer demand and subsequent revenue generation.

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Adoption of Crude Vegetable Pulp Due to its Longer Shelf Life to Fuel the Market Growth

Crude vegetable pulp has a shelf life longer than fresh vegetables. Frozen or chilled crude vegetable pulp preserves all the vitamins, minerals and proteins that were obtained after the pulp was processed. A longer storage life without substantial alteration of the natural content and taste is a major factor increasing global demand for crude vegetable pulp on the market.

Longer shelf-life also means reduced transport and storage costs, and this aspect enables manufacturers to increase crude vegetable pulp’s production. Crude vegetable pulp has the same properties as fresh vegetables. Due to the enhanced properties of crude vegetable pulp, food producers are moving towards the production of crude vegetable pulp based food products.

In some parts of Europe, rise in demand for super vegetables has been observed. Owing to its longer shelf life, several vegetable processors are producing new crude vegetable pulp products that are made from super vegetables.

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Veganism and Vegetarianism Trend to Boost the Crude Vegetable Pulp Market

Rising prevalence of obesity, diabetes and heart disease have spread health awareness among consumers to buy healthy food with reduced amounts of sugar, salt, fats and calories. Ethical and religious reasons have also supported the vegan class with the presentation of related observations in scientific studies.

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