Cosmetic Wipes Market Projected to Gain Significant Value by 2031

The global cosmetic wipes market was valued at ~US$ 546.5 Mn at the end of 2019 and is anticipated to surpass US$ 638.8 Mn during the forecast period 2024-2030. The spread of COVID-19 and resultant lockdowns has plummeted the sales of cosmetic wipes. To overcome this situation, manufacturers are utilizing digital technologies and engaging customers via online portals. This is expected to give an uptick to sales of cosmetics wipes on e-commerce platforms.

However, high demand growth is expected by the third quarter of 2024 when the pandemic is brought under control and normalcy is restored. The cosmetic wipes market continues to be driven by its superior characteristics such as convenience, ease of use, efficacy, and removal of impurities. This is anticipated to drive sales of cosmetics wipes post recovery.


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Key Segments of the Cosmetic Wipes Market

Fact.MR’s study on the cosmetic wipes market offers information divided into four key segments— product type, distribution channel, application, material used and region. This report offers comprehensive data and information about important market dynamics and growth parameters associated with these categories.

Product Type Distribution Channel Application Material Used Region
Wet Wipes Modern Trade Cleansing & Makeup Removal Wipes Absorbent Cotton North America
Dry Wipes Specialty Stores Moisturizing Wipes Non-Woven Fabric Latin America
Medical Stores & Pharmacies Others (Scrubs, Exfoliating Wipes, etc.) Europe
Online Retail East Asia
Others (Institution, Salons, Spa, Direct Sales) South Asia & Oceania
Middle East & Africa (MEA)

Following Questions Answers Covered in the Report are:

  • How will the global Cosmetic Wipes Market perform during the forecast period? What will be the market size in terms of value and volume?
  • Which segment will drive the global Cosmetic Wipes Market? Which regional market will show extensive growth in the future? What are the reasons?
  • How will the market dynamics change because of the impact of future market opportunities, restraints, and drivers?
  • What are the key strategies adopted by players to sustain themselves in the global Cosmetic Wipes Market?
  • How will these strategies influence the market growth and competition?


cosmetic wipes  market image 01


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Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Brazil, Mexico, Argentina, Chile, Peru, Rest of LATAM)
  • EU – (Germany, France, Italy, Spain), UK, BENELUX (Belgium, Netherlands, Luxemburg), NORDIC (Norway, Denmark, Iceland, Sweden), Eastern Europe (Poland, Ukraine, Czech Rep. etc.), Rest of Europe
  • CIS & Russia
  • Japan
  • Asia Pacific Excluding Japan (Greater China, India, S. Korea, ASEAN Countries, Rest of APEJ)
  • Middle East and Africa (GCC Countries, Turkey, Iran, Israel, South Africa , Rest of MEA)


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The Report Covers Exhaustive Analysis On:

  • Market Segments
  • Market Dynamics
  • Market Size & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Product Launches to Enhance Market Resiliency

Key players in the cosmetic wipes market are Johnson & Johnson, Henan Group, Procter & Gamble, Kimberly Clark, Kylie Skin, Nice-Pak Products, Albaad Massuot, Rockline Industries, Beiersdorf, Diamond Wipes International, among others. Prominent market players are launching new products to increase their customer base in the global market.


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