Consumer Genomics Market: Overview

The global consumer genomics market is poised to touch new heights, thanks to increasing consumer awareness.

Consumer genomics included the number of DNA data of consumers that helps in offering vital information related to ancestry, drugs response and disease susceptibility.

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Consumer Genomics Market: Notable Developments

Some of the recent development in the consumer genomics market are-

The players in the consumer genomics market are focusing of several strategies to gain consumer loyalty and trust. Along with this, new product launch is the prominent strategy of the player to increase their market share. For instance, in 2019 Helix a key player offered a test that looks for two types of cancer and cholesterol. In addition to this, players in the consumer genomics are experimenting with the news mode of supply chain to concretize their market hold. For instance, Helix raised a funding of USD 200 million in order to create their footprints on online marketplace for genetic test kits.

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Some of the prominent players operating in the consumer genomics market are Checkpoint Systems, Johnson Controls, Amersec, TAG Company, ALL-TAG Corporation, Ketec, WG Security Products, Shenzhen Emeno Technology.

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Consumer Genomics Market: Key Trends

The global consumer genomics market is poised to rise at a significant pace in the years to come. This is mainly due to the rising adoption of genealogy service by the patient owing to substantial decline in the cost of sequencing. There is several new technology equipment that has lower down the price sequencing thus reduced the price of overall genomics. Sequencing is an important and vital procedure in genomics.

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In addition to this, increase in the prevalence of chronic diseases and rising population burden are some other factors which are expected to drive the consumer genomics market in the coming few years.

Further, improvement in regulatory reforms pertaining to DNA is anticipated to propel the market growth. In the year 2018, FDA removed some regulatory legislation for the marketing of consumer genomic products. This will help companies to sell their products in market without any additional review.

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Consumer Genomics Market: Regional Outlook

On the basis of geography, the consumer genomics market is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.  Among all these regions, North America is expected to hold the largest share of the consumer genomics market in the year 2018 and it is anticipated to maintain its position over the forecast years.

Other region like Asia Pacific is also projected to witness a fast growth in the during the forecast. It is anticipated that region surpass North America’s market share by the end of forecast period on account of several reforms undertaken by government bodies to accelerate genetic research in Asian countries.

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