Conditioning agents constitute of lubricating compounds and various oils. It is often used to improve the quality and texture of another material.

Application of conditioning agents provide soft better feel and aesthetic to hair or skin. Some of the commonly available conditioning agents are hair styling gels, serums, facial spray mists, fabric softener, hair spraying gels and conditioners, skin toners, shampoos, and lotions.

Global conditioning agent market is driven by various macro and micro-economic factors. The market is witnessing upsurge in demand from personal care segment. Skin related problems such as bruises, heat burns, and dryness have entailed manufacturers to introduce range of condition agents. To cater varying need of customers, manufacturers are presenting body lotion with deep moisturizing property.

These factors are resulting in expansion of global conditioning market. Furthermore, demand for the conditioning agents is increasing from cosmetic industry. Companies operating in cosmetic companies are adopting conditioning agents to manufacture several cosmetic products.

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Surge in demand for wide range of cosmetic products is boosting growth of the global conditioning agent market substantially.

On the basis of product type, hair and skin condition segments are projected to witness dramatic growth rate. The growth rate is attributed to widening approach of customer. Unlike earlier times, the companies are introducing product range for male consumers as well.

In forthcoming years, hair conditioning segment is likely to witness surge in demand, and sales of hair conditioning agents is likely to flourish.

Rising awareness about personal grooming is major factor anticipated to fuel skin conditioning segment. The segment is observing demand, both from personal care and cosmetic industries.

Further, fabric conditioning segment is marking its prominence gradually. The fabric conditioners are environmental friendly in nature and are manufactured using natural substances.

Consumers are increasingly spending on various personal care products including hair care, body care, and skin care products. Increasing instances of skin problems such as sun burns and dryness can lead to bruises and cuts. As the need for preventing the skin from dryness remains high, customers are increasingly looking for various personal care products. In addition, surge in demand for the anti-ageing products will also impact growth of the global conditioning agent market positively. Attributed to various health benefits, demand for conditioning agents will continue to remain high in the cosmetic industry globally. According to Transparency Market Research, the global conditioning agent market is expected to reach a value of nearly 114,256.1 tonnes by the end of 2026. The market is expected to grow at a CAGR of over 6% through 2026.

Demand to Remain High in Personal Care Industry

Growing instances of dryness, sun burns and skin problems among customers has led the manufacturers to develop personal care and body care products that moisturizes the skin. As the need for skin, hair and body moisturizers continue to remain high, sales of the conditioning agents is expected to increase in the personal care industry. Conditioning agents is considered to be an important ingredient for manufacturing range of personal care and body care products attributed to high content of stratum corneum along with skin hydrating features. Surge in demand for the conditioning agents in the personal care industry is expected to positively reflect on growth of the global conditioning agent market during the forecast period.

Hair Care Products Will Continue to Boost Sales

In order to protect, avoid and treat various hair and cellular damages, customers are increasingly looking for hair care products that match with their skin type. As the need for products that helps in treatment of various cellular damages remain high, manufacturers in the personal care industry are increasingly opting for conditioning agents. Conditioning agents protects the hair from damages from the UV rays pollution and excessive heat and blow drying. Growing need for nourishing, moisturizing, and repairing hair damages has led to surge in demand for conditioning agents among the personal care manufacturers globally.

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Cosmetic Industry to Impact Global Market Growth Positively

As the need for the production of range of cosmetic products continue to increase globally, manufacturers are focusing on developing cosmetic products that possess moisturizing attributes. Growing preference for cosmetic products that help in removing and treating the free radicals on the skin has further led the manufacturers in the cosmetic industry to witness significant demand globally. Surge in demand for conditioning agent in the cosmetic industry is expected to contribute towards growth of the global market during the forecast period.

Competition Tracking

Leading market players operating in the global conditioning agent market include Beiersdorf Aktiengesellschaft, Amway Corporation, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Co., The Unilever Group, L’Oreal S.A., Avon Products, Inc., and The Estee Lauder Companies Inc. The report offers a detailed analysis on the competitive landscape impacting the market.

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