Global Channel-in-a-Box (CiaB) Market: Overview

The presence of a resilient industry for airing shows on television has given an impetus to the growth of the global Channel-in-a-Box (CiaB) market. The need for consuming content through television media has created new opportunities for growth and maturity across the market. Several television channels have gained popularity across the globe, and it is important for operators to air these channels. It has come to the attention of the entertainment industry that news channels have become the most sought-after entertainment avenue for the masses. It is understandable to witness an increase in the viewership of news channels as people become increasingly reliant on fresh stats and data. The total volume of revenues within the global Channel-in-a-Box (CiaB) market is set to rise in the years to come by.

In this review, Transparency Market Research (TMR) decodes several dynamics that are making a difference to the growth graph of the global Channel-in-a-Box (CiaB) market. The presence of an expansive entertainment industry has played an integral role in market growth. New channels are being introduced on an annual basis across several regions. Besides, the performance of channel operators has improved in the recent past. The aforementioned factors have played a defining role in driving sales across the global Channel-in-a-Box (CiaB) market.

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Global Channel-in-a-Box (CiaB) Market: Notable Developments

Several new trends and developments have shaped the growth of the global Channel-in-a-Box (CiaB) market.

  • TV stations and web streamers have become an important component of the Channel-in-a-Box (CiaB) market. The trend of running new systems and channels on commercial off-the-shelf (COTS) hardware shall play a fine role in the growth of the market. Several market players are focusing on developing core capabilities for ensuring increased traction of their channels. The use of Anyware Video Channel-in-a-Box (CiaB) is expected to increase through the course of 2020. OneGenie is an important flagship product that is slated to attract increased demand in the times to follow.

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  • Athensa Astra MCR system is also gaining popularity amongst several population groups. The use of ASTRA applications to run channels on COTS server has gained momentum across the globe. The need for multichannel systems is met with the help of an automated control node managed by ASTRA MCR. The development of such systems shall create new pathways for market growth and maturity.

Key Players

  • Evertz Microsystems, Ltd
  • Harmonic, Inc.
  • Grass Valley
  • Pebble Beach Systems Ltd.

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Global Channel-in-a-Box (CiaB) Market: Growth Drivers

  • Scheduling of Shows on a Channel

The need to develop a roster for various shows that are aired on a channel has become indispensable. Consumers of television content have become enthusiastic about keeping a track of their favourite shows, and this makes it necessary for them to know the timing. The presence of Channel-in-a-Box (CiaB) platforms helps in scheduling and airing of shows at the designated time. The need to integrate television channels has played an integral role in driving sales across the global Channel-in-a-Box (CiaB) market in recent years.

  • Increased Consumption of Content

The need to ingest and combine the shows aired on a particular channel is another important factor responsible for the growth of the global Channel-in-a-Box (CiaB) market. The use of interactive graphics to increase engagement of viewers, coupled with the presence of various playouts on a channel, shall also drive market demand. It is worthwhile to note that the consumption of television content has increased over the past decade. This trend has taken shape despite the emergence of online streaming platforms. The quest of the masses to stay relevant in the current times of rapid evolution of content has given an impetus to market expansion.

Broadcasters from around the world are seeking affordable playout solutions that they can integrate easily into their existing workflows. They are willing to invest on the technology that will seemingly reduce the cost of playout systems and decipher complexities while enhancing reliability and performance in critical operations.

Touted as the “next big thing” in master control automation, Channel-in-a-Box (Ciab) is the latest innovation that enables “playout automation” across graphics, switchers, servers, audio, routing, and channel branding into a single integrated software application. Playout automation is the technology of producing content by inserting logos, ingesting video, advertisement, and overlays before broadcasting it to the audiences on a pre-determined schedule. Owing to the recent advances, CiaB is regarded as one of the most potent mediums of generating revenue for the broadcasting company or the broadcaster.

The key geographic segments of the channel-in-a-box market include North America, Asia Pacific, Europe, and Rest of the World (RoW). Among these regional segments, North America dominates the global CiaB market. However, during the forecast period, robust development in Asia Pacific and Middle East and Africa (MEA) will help the region to achieve fastest growth, outpacing the development rate registered by North America.

The report presents an executive level blueprint of the global channel-in-a-box market. It studies prevailing dynamics and analyzes the prospective trends to forecast refined growth projections for the market. Based on information sourced through scrupulous primary and secondary research, the study lays down the market growth drivers, restraints, and prospective opportunities.

Companies mentioned in the research report 

After remaining dormant for over a period of decade, CiaB is finally creating a buzz across the broadcasting industry. With prominent companies such as Playbox, Grass Valley, Harmonic, and Snell foraying into the market, the global channel-in-a-box market is expected to gain increasing revenue in the next five years. Business strategies and financial records of the key market players are evaluated in the report to present refined growth forecasts for the global CiaB market.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

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