Broadcasting Transmitter: Introduction
- Broadcasting transmitters or radio transmitters are the electronic device which generates an electromagnetic signal such as in radio and television broadcasting, two way communications or radar, when connected to an antenna. In heating devices, such as a microwave oven that are almost of similar design, they are not usually called transmitters. In these products, the electromagnetic energy is used within rather than transmitting it to another location.
- In terms of application, FM radio transmitters are expected to dominate the broadcasting transmitter market over the next few years. This can be attributed to the increase in radio advertising by various end-use industries such as FMCG, BFSI, and media & entertainment, among others.
- Among regions, Asia Pacific and North America are expected to dominate the overall broadcasting transmitter market owing to the increasing number of smartphone users and growing internet penetration in the regions. Furthermore, technological advancement and digitization of radio stations are further positively impacting the market growth in other regions such as Europe and South America.
Key Drivers and Restraints of the Global Broadcasting Transmitter Market
- The global broadcasting transmitter market is driven by the growing broadcasting industry. Furthermore, the extensive use of broadcasting transmitters in communication devices, mobile electronics, walkie-talkies, and navigational beacons, among others is further expected to fuel the market growth during the forecast period.
- Besides, the launch of new radio stations is expected to positively impact the market growth. Ongoing technological advancements coupled with new product launches by major vendors operating in the market is expected to create lucrative opportunities for the growth of the broadcasting transmitter market over the forecast period.
- Increasing digital transformation initiatives across radio stations worldwide to enable faster and smoother working is also anticipated to create massive demand for broadcasting transmitters during the forecast period. However, on the other hand, the high initial cost may restrain the progress of the broadcasting transmitter market.
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Consumer Electronics Segment to Offer Growth Opportunities
- Based on type, the global broadcasting transmitter market can be categorized into analog and digital transmitters. The application segment is categorized into FM radio transmitter and television transmitter.
- In terms of end-user, the consumer electronics segment is estimated to be a highly lucrative segment. Electronics plays a major role in broadcasting transmitters, due to various new applications and software being developed to communicate through broadcast transmission.
- New walkie-talkies and other broadcast communication devices used by military and defense industries for communication with troops and armed forces is also expected to drive the broadcasting transmitter market in military and defense sectors.
North America to Lead the Global Broadcasting Transmitter Market
- The global broadcasting transmitter market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is a significant market for broadcasting transmitters due to the presence of several key market players.
- Substantial investment in research and development by various end-user segments in the region are anticipated to drive the global broadcasting transmitter market in North America
- The broadcasting transmitter market is relatively concentrated and manufacturers are mostly based in the US and Europe. Among them, the output value of Europe accounted for more than approximately half of the total output value of global broadcasting transmitters in 2018. Harris is one of the world leading manufacturers in the global broadcasting transmitter market with a share of about 10%, in terms of revenue.
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Key Players Operating in the Global Broadcasting Transmitter Market
Key players operating in the global broadcasting transmitter market are:
- Abbott Laboratories
- Agilent Technologies, Inc.
- Bio-Rad Laboratories, Inc.
- Broadcast Electronics
- Charles River Laboratories, Inc.
- COMSA
- Covance, Inc.
- Cyprotex
- Rohde & Schwarz
- Thermo Fisher Scientific, Inc.
Global Broadcasting Transmitter Market: Research Scope
Global Broadcasting Transmitter Market, by Type
- Analog
- Digital
Global Broadcasting Transmitter Market, by Application
- FM Radio Transmitter
- Television Transmitter
Global Broadcasting Transmitter Market, by End-user
- Aerospace & Defense
- Automotive
- Consumer Electronics
- Others
Global Broadcasting Transmitter Market, by Region
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Brazil
- Mexico
- Rest of South America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
