Bidet-style toilets have been widely used in Japanese households. Fixtures of varied designs and functionality have hit the bidets market in various other regions, and among a wide spectrum of consumer segments. They have risen in popularity in Western Europe, Latin America, the Middle East, and several countries in Asia. In particular, in Northern Europe and Southern Asia, demand continued to rise steadily, propelling the evolution of the bidets market globally. Focus on bathroom hygiene has helped manufacturers of bidets make continual advancement in design and materials used, along with attachments possible. For instance, mini-shower attachment gathered steam among some sections of populations in Northern Europe and southern Asia.
Companies have been enthralling people with exciting bathrub portraits. The only country that was oblivious of the popularity of the new designs in bidets was perhaps the U.S. However, recently things have started to change, offering momentum to the expansion to the bidets market.
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Bidets Market: Competitive Landscape and Recent Developments
The report on the bidet market offers a critical assessment of key dynamics that has shaped the strategic landscape in various key regions. These include focus on the major factors affecting the barrier to entry, recent strategic moves made by emerging players, and key research and investment directions. The study also provides factors that caused the top players to realign their strategies.
A growing body of studies have been focusing on the health aspects of bidets. Key issues among them are the risk of hemorrhoids and urogenital infections, the reason having to do with habitual bidet toilet use. However, there is no conclusive evidence about this.
Some ambitious players have been focusing on integrating bidets with electronics, paving way to innovations in the bidets market. A few consumer goods market such as Procter & Gamble has been keen on investing new designs in bidets and accessories used. A case in point is wet pipes and developing counterparts to feminized bidets. A few aspiring companies in the bidets market are trying exotic ideas, and have in recent years unveiled new brand propositioning strategies. They are also making modifications in the fixtures that can be used to get smooth and simple spritz of water. Such innovations have also pricked the curiosity of people in developed nations such as the U.S.
Some of the promising players in the bidets market are Panasonic Corp., Toto Ltd., Villeroy & Boch AG., Roca Sanitario SA, Kohler Co., GWA Group Ltd., and Duravit AG.
Bidets Market: Growth Dynamics
The growing popularity of lavatory style toilets has spurred the demand for a variety of bidets around the world, thereby bolstering the expansion of the bidets market. The drive toward smart toilets among population in emerging economies is a key driver for the demand in the bidets market. Focus on technology and aesthetics have led to players trying new designs, and thus expanding the horizon of the market.
In recent years, prices of washlets have risen, fueling the trend of premiumization in the bidets market. Consumers have been demanding control panels with advanced features such as automatic control of water. The focus on consumers with high disposal incomes has opened a new, lucrative avenue for manufacturers. Rapid pace of urbanization in developing regions has spurred the demand for bidets at homes in urban regions in several developing regions.
Bidets Market: Regional Outlook
The various regions contributing significant shares to revenues in the bidets market are North America, Europe, Asia Pacific, the Middle East, and Africa. Of these, Europe has been highly lucrative market. Asian countries are seeing large revenue streams due to rise in popularity of bidet-style toilets in restaurants and hotels. Also, rapid pace of urbanization has also propelled opportunities in the Asia bidets market.
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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