- Automotive holographic AR display is a transparent interface between the driver and environment, which is used in head up display to improve safety, project key information and status such as navigation, distance travelled, night vision assistance speedometer, and many more directly in the driver’s eye line. All these features of holographic AR display reduce the distraction for the vehicle driver while driving. It also fulfills all the demand for customer’s comfort.
- The automotive holographic AR display aids the driver in accepting automated driving faster and projects key information either on the windshield or on a separate screen
Key Drivers of Global Automotive Holographic AR Display Market:
- Presently, a surge in modernization in the automotive industry has fueled the demand for safer and more comfortable vehicle features. Recent development of innovation display solutions, such as automotive holographic AR display, which is far more superior, increases the vertical and horizontal field of view, and offers higher working precision as compared to that offered by the currently available display systems.
- Automotive holographic AR display makes automated driving easier and offers varied information such as navigation direction, thereby offering shortest distance, night vision assistance, parking spot, obstacle detection, and other related applications by displaying key information on the vehicle’s windshield or display screen. Moreover, ease of operation coupled with decreasing cost of mechatronics components is likely to boost the demand for the automotive holographic AR display in the near future.
- Rise in demand for vehicles and consistent investments by automakers in research and development of cost-effective, environment-friendly, and low toxic products with a high life within the industry are likely to drive the global automotive holographic AR display market
- The trend of urbanization is increasing at an exponential rate, which is fueling the average income of the urban population, enabling them to enhance their lifestyles. Furthermore, rise in demand for passenger cars is prompting manufacturers for increase the production of vehicles, which in turn is boosting the global automotive holographic AR display market.
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Rising Adoption of ADAS in Automotive to Offer Attractive Opportunities:
- Incorporation of ADAS (Advance Driver Assistance System) in automotive is increasing, as it reduces the complication of the vehicle driving by assisting the driver of the vehicle during driving. The automotive holographic AR display is a key part of the ADAS and automated driving, as it improves visibility in any driving situation such as adverse weather condition, during night, traffic assistance, and poor vision circumstance during foggy climate. This is anticipated to offers significant opportunity to the automotive holographic AR display market during the forecast period.
High Cost of Automotive Holographic to hamper market:
- Higher cost of automotive holographic AR display is estimated to hamper the market during the forecast period. The market shares held by the passenger vehicle segment in high globally, and the automotive holographic AR display cost is high, which is installed in luxury cars and cannot be afforded by the middle-class family. These are key factors that are projected to restrain the global automotive holographic AR display market during the forecast period.
Europe to Hold Significant Share of Global Automotive Holographic AR Display Market:
- Rate of adoption of technology in Europe is higher than that in other regions, as vehicle manufacturers of the automotive industry in the region emphasize more on the research and development of components. High penetration of premium and luxury vehicles in several countries across the region, including Germany and the U. K., is likely to boost the market for automotive holographic AR display in the region.
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Key Players Operating in Global Market:
The global automotive holographic AR display market is highly fragmented with top manufacturers across the global market. A few of the key players operating and potential in the global automotive holographic AR display market are:
- Robert Bosch GmbH
- TRW Automotive
- Qualcomm Technologies, Inc.
- Panasonic Corporation
- Visteon Corporation
- Daimler AG
- Mercedes Benz
- Continental AG
- Volkswagen AG
- WayRay AG
- Hyundai Motor Group
- Volvo
- Microsoft HoloLens
- Tesla, Inc.
- ESI group
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