Global Automotive Emblem Market: Introduction
- Automotive emblem is not just a symbol that identifies a vehicle brand, but it also represents the history of the company, status of an individual, and brand value
- The automotive emblem market is witnessing a significant expansion, owing to rising use of new, high-quality materials to create emblems, increasing usage of emblems compatible with millimeter-wave radar system, and rising demand for custom made 2D and 3D emblems
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Key drivers of global automotive emblem market
- Increasing use of new, high-quality materials to manufacture vehicle emblems is a key factor driving the global automotive emblem market
- Intensifying competition between OEMs operating in the automotive sector is driving the need for establishment of a brand identity in the market. Furthermore, the emergence of new players in automobile market is driving the need for design and manufacture of new emblems. Therefore, OEMs and aftermarket players are adopting various strategies, including product differentiation, in terms of vehicle appearance.
- OEMs are increasingly using high quality plastics, metals, silver accents, and chrome plating to create automotive emblems. These emblems enhance the visual appeal of the vehicle. Consequently, high-quality materials cost more, resulting in high price of the emblem.
- Die stamping, 3D printing, die casting, and injection molding are a few methods used to manufacture automotive emblems. 3D printing is a highly sophisticated method to make automotive emblems, as a 3D printer can make an emblem of complex shape and customized color combination. Moreover, 3D printed eliminates the need to design and manufacture a die in case of die casting and die stamping processes. 3D printing also enables emblem makers to offer rapid customization. Therefore, various automakers and aftermarket players are adopting this technology at a rapid pace.
- The size of emblems is limited owing to the small size of the working bed of a 3D printer; however, an automotive emblem maker can purchase a larger 3D printing machine available in the market. Increasing usage of 3D printing technology for automotive applications is a key trend witnessed in the automotive emblem market.
- All these factors are propelling the automotive emblem market
Key players operating in global automotive emblem market
The global automotive emblem market is highly concentrated owing to the presence of top manufacturers. A few key players operating in the global automotive emblem market are:
- Elektroplate
- PIDPLATES USA Inc.
- AUTOBADGES
- PremiumEmblem Co.ltd
- EmblemArt
- CIE Automotive SA
- Koch Industries, Inc.
- Ningbo Huaxiang Electronics Co. Ltd.
- Tokairika Co. Ltd.
- Toyoda Gosei Co. Ltd.
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Global Automotive Emblem Market: Research Scope
Global Automotive Emblem Market, by Vehicle
- Passenger Vehicle
- Commercial Vehicle
Global Automotive Emblem Market, by Material
- Fiber Reinforced Plastic
- Metal
- Other
Global Automotive Emblem Market, by Method of Manufacturing
- Injection Molding
- Die Casting
- 3-D Printing
- Stamping
- Other
Global Automotive Emblem Market, by Sales Channel
- OEMs
- Aftermarket
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
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- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
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