In a sign of how the COVID-19 outbreak is changing car buying, companies in the automotive digital key market are relying on digital showrooms, online customer reviews, and virtual test drive videos to boost sales. Tesla’s celebrity-led online livestream touting the company’s vehicles gained increased popularity in China during the pandemic in April 2020. Thus, manufacturers are expected to use these unique strategies to revive sales decimated by the ongoing pandemic in India, Canada, Pakistan, and Germany.
Buyers in the automotive industry are still warming up to the idea of purchasing big-ticket items such as cars via apps, livestreaming sites, and social media. Companies in the automotive digital key market are expecting future growth potentials in China’s auto industry, owing to their growing the adoption for eCommerce.
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Innovations in Activity Keys Help Overcome Limitations in Conventional Digital Keys
The automotive digital key market is predicted to expand at an astonishing CAGR of 21.5% during the forecast period. However, pros and cons of digital keys are emerging as hurdles for market expansion. For instance, Apple’s CarKey Tech is enabling car manufacturers to allow smartphones to unlock vehicles, but cannot entirely replace physical keys. Despite these challenges, key makers are marching toward the one-device-does-all scenario to attract new car buyers.
Companies in the automotive digital key market are focusing their attention toward supplementary keys that are taking the form of activity bands and being publicized by brands such as Jaguar Land Rover. These activity keys allow car owners to leave their standard car keys, phones, and wallet safely at home or in the glovebox.
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Car Door Lock Keyless Entry Systems Achieve Safety, Easy Installation
Manufacturers in the automotive digital key market are unlocking revenue potentials through eCommerce to make vehicles safer against robber attempts. Compact size, reliability, and effectiveness of car remote locking systems are grabbing the attention of vehicle owners. This has led to the popularity of the FICBOX car remote control central locking system, which known for direction light flashing and LED (Light Emitting Diode) indicator. Innovative remote locking systems are being discussed for its raise window output and remote trunk release.
On the other hand, CLOUDSALE car door lock keyless entry system is being known for its impeccable remote control features and easy installation.
Demand for Maximum Data Protection, Security of Digital Car Keys
In cooperation with Apple, BMW is gaining popularity for offering its digital car key on the iPhone. Companies in the automotive digital key market are taking cues from such innovations to develop technology and systems that help to set up a car key on a compatible smartphone and share it with other individuals. Maximum security and data protection are being preferred in digital car keys.
Companies in the automotive digital key market are increasing their research in the near-field communication (NFC) technology, which ensures high level of data protection. They are innovating in digital keys, which only require the Internet for setup and eliminate the need for the Internet in places, which lack active connection.
UWB Technology Helps to Automatically Unlock Car Doors without Pulling Out Keys
Apart from Apple, even Samsung is seen collaborating with Ford, Audi, and Genesis. Smartphone companies are developing phones that help to remotely unlock car doors. Even car brands are gaining awareness about NFC and the UWB (Ultra Wideband) technology to make cars compatible with continuous innovations in digital car keys.
Companies in the automotive digital key market are partnering with smartphone brands to develop UWB enabled digital keys that send short pulses between the mobile device and the paired car. Phone and car brands are expanding their revenue streams using the UWB technology to automatically unlock car doors without pulling out the keys.
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