• Automatic emergency steering system is designed to avoid collision of the vehicle when driver is not able to control the vehicle. The system detects the collision of obstacles and automatically steers the vehicle by determining the direction without an obstacle. The system consist of multipurpose camera, electronic control unit, and front radar sensor. In case the system detects the risk of a frontal collision, the electronic control unit calculates the collision avoidance response. The system assists the driver to avoid collision with the object upfront, and also the system reduces the risk of crashes and injuries.

Key Drivers of Automatic Emergency Steering System Market

  • Rise in vehicle production integrated with increasing number of safety standards across the globe is likely to propel the automatic emergency steering system market. Increase in trend toward autonomous driving is likely to boost the automatic emergency steering system market. Rise in adoption of artificial intelligence in vehicles is prompting vehicle manufacturers to develop advanced safety systems in their vehicles including emergency braking and steering systems. Major vehicle manufacturers are investing in the development of collision avoidance systems, which is likely to propel the automatic emergency system market across the globe.
  • Enactment of stringent rules and regulations regarding safety standards in the vehicle is likely to boost the automatic emergency steering system market across the globe. Rise in awareness about road safety across the globe is prompting vehicle manufacturers to integrate collision avoidance system, blind spot monitoring system in their vehicles, which in turn is anticipated to boost the automatic emergency steering system market across the globe.

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Europe & Asia Pacific to hold significant share of global automatic emergency steering system market

  • Europe is projected to account for a major share of the global automatic emergency steering system market due to a rise in the demand for advanced safety features in vehicles. Europe has presence of major original equipment manufacturers as well as tier-1 suppliers, including Denso Corporation, Robert Bosch GmbH and ZF Friedrichshafen who have major facilities that undertake research & development on the advanced safety features in vehicles, which is likely to propel the automatic emergency steering system market across the globe
  • Followed by Europe, Asia Pacific is projected to hold a significant share of the global automatic emergency steering system market due to enactment of stringent norms regarding safety features in vehicles. Presence of major automotive industries across China, India, and Japan is anticipated to propel the automatic emergency steering system market across Asia Pacific.

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Key Players Operating in Automatic Emergency Steering System Market

The automatic emergency steering system market is expanding consistently, as a large number of players operate in the market. A few of the key players operating in the automatic emergency steering system market are:

  • ZF Friedrichshafen
  • Robert Bosch GmbH
  • Autoliv Inc.
  • Nexteer Automotive
  • Delphi Automotive
  • Denso Corporation
  • Continental AG
  • Valeo
  • Knorr-Bremse AG
  • IMS Limited
  • Mando Corporation
  • Nissan Motor
  • Infineon Technologies
  • Hyundai Mobis
  • Calsonic Kansei Corporation

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