Electronics in automotive industry has increased ease of driving, safety and also vies to provide quality infotainment. Automotive electronics industry provides solutions for perfect combination of design, feel, ergonomics and quality through electronics. The solutions provided include instrument clusters, displays, infotainment & navigation, and telematics. Cockpit electronics has a large market and has seen a high growth rate in recent times. This trend in growth for automotive cockpit electronics market is expected to continue over the coming years.
Regionally, North America and Europe currently form the largest market for automotive cockpit electronics market dominated by U.S., Canada, Germany, Italy and France. APAC region holds the distinction for forming the fastest growing market in terms of sheer volume. China and India hold the key for future market trends in automotive cockpit electronics market owing to large population, increase in living standards and high growth rate of automotive industry in these regions. Key drivers for automotive cockpit electronics market are increased spending capacity of people who now prefer better driving experience and thus go for higher end vehicles such as A-class and sedans that have more scope for higher end electronics facilities. Growing interest in super cars and racing cars has also driven this market. The major challenge to look for in this market is designing products that have relatively long product lifecycle. The automotive industry has high reliability and safety standards. The opportunities lie in investing in constant research oriented outlook as this segment is dominated by ever evolving technologies.

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Some of the key players in this market are Continental AG, Denso Corp., Alpine Electronics Inc., Delphi Visteon Corp., Bosch Pioneer, Johnson Controls, IAV, Magneti Marelli, Hangsheng Electronics Co., Ltd., Harman International Industries Inc., KPIT Cummins, Panasonic Corp., Nippon Seiki, Visteon Corp., Valeo, and Yazaki Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

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