Global Athletic Tapes and Wraps Market – Introduction
Athletic and sports people require aid from time to time as they are susceptible to injuries, bone fractures, and muscle wear & tear for which they require athletic tapes and wraps. Athletic tapes and wraps help in maintaining the stable position of bones and muscles during various athletic and sports activities. Athletic tapes are used to keep muscles and bones at a certain position in order to gain fast recovery from pain and aid quick recovery from injuries. These tapes and wraps also help athletes in maintaining strong momentum while taking part in different world championships, etc.
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Increasing sports safety rules projected to be a driving factor for the athletic tapes and wraps market
Globally, demand for athletic tapes and wraps is increasing due to strict regulations by sports organizations regarding the injuries caused to athletes and sports players. Regulations governing younger players are stricter. As per norms, players are removed from competition if they do not adhere to safety rules and do not wear athletics tapes and wraps when in need or during emergency. Most sports related injuries occur due to lack of usage of proper protective gear & equipment. Hence, sports agencies and associations are becoming stricter in terms of usage of athletic tapes and wraps to minimize long run injuries to athletes.
Growing number of participants in athletics and sports worldwide
The number of players participating in running championships, relays, and other sports activities is expanding rapidly across the world as increasing number of people are taking part in Olympic Games and world championships. The global sports industry today is an all-encompassing business that consists of everything from sporting goods and apparel to broadcasting rights, sponsorship, merchandising, and gate revenues. Rise in participation of players in high school and collegiate level events and university or inter school level championships creates more need for athletic tapes and wraps for the protection of players globally.
North America to Dominate the Global Athletic Tapes and Wraps Market
- The global athletic tapes and wraps market can be segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America accounted for major share of the global athletic tapes and wraps market in 2024. The market in North America and Europe is anticipated to grow at a rapid pace due to growing number of sportsmen and sportswomen in athletics, increase in participation from schools and colleges, and increase in number of professional athletes in countries such as the U.S., Canada, Mexico, U.K., Germany, and France.
- The market in Asia Pacific is expected to expand at a significant growth rate during the forecast period due to participation in Olympic Games, premier leagues, and championships by sportspeople in countries such as China, Korea, Japan, Chinese Taipei, Australia, Kyrgyzstan, and other countries in Southeast Asia. These factors are projected to surge the demand for athletic tapes and wraps in the coming years.
Key Players Operating in the Global Athletic Tapes and Wraps Market
Major players operating in the global athletic tapes and wraps market are likely to face intense competition during the forecast period. Prominent companies such as Kinesio Holding Corporation, SpiderTech, Johnson & Johnson, and KT TAPE are creating athletic tapes and wraps which are easy to handle while engaging in different activities, and are made of soft and high quality material. The companies are also launching new athletic tapes and wraps which heal faster and are better than earlier athletic tapes and wraps.
Key players operating in the global athletic tapes and wraps market include:
- Kinesio Holding Corporation
- SpiderTech
- Johnson & Johnson
- KT Tape
- Implus LLC. (RockTape)
- Jaybird & Mais, Inc.
- STRENGTHTAPE
- K-Active Europe GmbH
- Healixon
- Theratape.com
Global Athletic Tapes and Wraps Market – Research Scope
Global Athletic Tapes and Wraps Market, by Type
- Corrective Tapes & Wraps or Kinesio tape
- Supportive Tapes & Wraps
- Compressive Tapes & Wraps
Global Athletic Tapes and Wraps Market, by Age
- Adult
- Children
Global Athletic Tapes and Wraps Market, by Price Range
- Low
- Medium
- High
Global Athletic Tapes and Wraps Market, by Application
- Knee
- Shoulder
- Arms
- Wrist
- Ankle
- Nose
- Others (Toes, foot, etc.)
Global Athletic Tapes and Wraps Market, by Distribution Channel
- Online
- Company-owned Website
- E-commerce Websites
- Offline
- Specialty Stores
- Hypermarket/Supermarket
- Drug Stores & Pharmacy
- Others (independent retail stores, etc.)
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
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The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
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