Rain boots market is showing a steady growth at present owing to the rapid expansion of the footwear industry coupled with increasing focus on rain boots, which is likely to fuel the demand for the same during the forecast period. Increasing retail culture and e-commerce is set to propel the growth of the market. The influx of new and innovative designs coupled with increasing consumer awareness about trendy and fashionable rain boots are among the major factors fueling the growth of the market in North America and Asia Pacific. Diversification of product portfolio through research and development activities along with company mergers and acquisitions are certain key strategies being adopted by the major companies to strengthen their foothold in the global rain boots market.
Rain boots holds a fair market share in the global footwear market and is highly responsible for positive volume and value growth of the footwear market at the global level. Factors such as rising demand for comfortable rain boot and variation in design and color of the product is fueling the growth of this market globally. The, leading players are continuously involved in the product innovation through research and development activity they started manufacturing sophisticated and innovative products. Moreover, consumer’s changing lifestyles, preference, increasing demand of men and women’s versatile, comfort, and stylish products further boosting the market of rain boots globally.
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An overall growth in the retail culture is generating the global rain boots market. Consumers are becoming more fashion conscious, thus generating huge demand for these products. Factors such as huge diversity easy availability of the products in many retail outlets are expected to encourage impulse buying of these products. Some of the famous brands as well as retailers are focused on this market, which has led to a significant growth in the number of retail outlets globally. In addition, internet retailing is also gaining prominence for the purchase of rain boots across different cities. The collection, variety, discount, and price range of products available with online retailers is diverse, leading to its increasing popularity. Considering all these factors, the impact of this driver is moderate currently and is likely to become high with the growth in retail activity during the forecast period from 2017 to 2025.
The global rain boots market is segmented by material type, by end use, by distribution channel and by region. On the basis of different type of material of rain boots market is segmented into natural rubber and synthetic rubber. In terms of end use the market of rain boots is segmented by men, women and kids. In terms of distribution channel the market of rain boots is segmented by online distribution channel and offline distribution channel.
Based on region the market of rain boots is segmented by North America, Europe, Asia Pacific, Middle East and Africa and Latin America. North America rain boots market is further segmented on the basis of country into U.S., Canada and Mexico. U.S. rain boots market held the largest market share in terms of value among the other countries in North America. Europe rain boots market includes U.K., Germany, Italy, France and Rest of Europe. Asia Pacific includes major countries such as India, China, Japan and Rest of Asia Pacific. Middle East and Africa rain boots market is further segmented by U.A.E., Saudi Arabia, South Africa and Rest of Middle East and Africa. Latin America includes Brazil, Argentina and Rest of Latin America.
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The global rain boots market is marked by some intense competition from the major players operating in the rain boots industry. Some of the key participants in the global rain boots industry include Hunter Boot Limited, Aigle Footwear Company, Kamik, Bata Limited, Puma SE, Adidas AG, Nike Inc., New Balance Athletics Inc., Capelli New York, UGG Footwear Company
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