Offset Pole Umbrellas Market: Introduction
- Offset pole umbrella, also known as cantilever patio umbrella or side pole umbrella, is completely different from a typical umbrella as it is suspended in the air and supported by a freestanding pole in an outdoor patio area or outdoor space. Offset pole umbrellas are highly versatile and come in several shapes, sizes, pole materials, features, and fabrics. It also includes light-emitting diode (LED) lighting. These umbrellas have tilting features which allows the canopy to move forward and backward, left and right, or even rotate 360 degrees. It is suitable for seating and dining areas.
Key Drivers of the Global Offset Pole Umbrellas Market
- Rapid urbanization and changes in lifestyle leads to increasing adoption of luxurious living that propels the demand for offset pole umbrellas. Growing tourism industry and rising disposable income has been contributing to increasing consumer spending for modular outdoor sitting areas that leads to increasing adoption of offset pole umbrellas. Offset umbrellas can be customized as per personal taste, budget, preference, and theme of the commercial or residence location. Additionally, expansion in construction industry in emerging countries is creating opportunities for the offset pole umbrellas market.
Factor Restraining the Global Offset Pole Umbrellas Market
- Availability of economical substitutes to offset pole umbrellas, provided by local vendors is one the factors that can hamper the growth of the offset pole umbrellas market.
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Market in Asia Pacific to Expand Rapidly
- In terms of geography, the global offset pole umbrellas market can be divided into five regions North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the offset pole umbrellas market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the offset pole umbrellas market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America offset pole umbrellas market is segmented into Brazil, and Rest of South America.
- North America accounted for largest share of the global offset pole umbrellas market due to the growing trend of luxury homes in the region’s markets. New York City is considered a buyer’s market with significant supply and demand for luxury homes in the city that leads to increasing demand for luxury lifestyles, subsequently boosting the growth of the offset pole umbrellas market in the North America region.
- The offset pole umbrellas market in Asia Pacific is projected to expand rapidly during the forecast period due to growing tourism industry in the region. Asia Pacific has been the fastest growing region in terms of tourism, and tourism is one of the important revenue generating sectors in the Asia Pacific region. Increasing economic growth, aggressive tourism campaigns, disposable income, leisure time, and political stability, among other factors is fueling the growth of tourism and it propels the demand for offset pole umbrellas. Additionally, popularity of outdoor living spaces in urban residences is contributing to the growth of the offset pole umbrellas market in this region.
Key Players Operating in the Global Market
Manufacturers in the offset pole umbrellas market are analyzing the preference and demand in terms of leisure and comfort. Companies are increasing their research and development activities to diversify their product portfolio which will help in enhancing their competitive advantage in the market. Companies are expected to face competition due to the presence of several local vendors. The entry of new players, mergers & acquisitions, and pricing competition are further intensifying the level of competition among manufacturers in the industry.
A few of the key players operating in the global offset pole umbrellas market are:
- Accent Umbrella
- American Holtzkraft, Inc.
- beachBUB USA
- Dynateck America Inc.
- East Coast Umbrella
- Fiberbuilt Umbrellas
- Frankford Umbrellas
- Poggesi USA
- StrombergBrand Umbrellas
- TUUCI LLC
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Global Offset Pole Umbrellas Market: Research Scope
Global Offset Pole Umbrellas Market, by Shape
- Oval
- Square
- Rectangular
- Round
- Others (octagon, etc.)
Global Offset Pole Umbrellas Market, by Size
- 6 Feet
- 6.5 – 7.5 Feet
- 8 Feet
- 8.5 – 10 Feet
- 11 Feet – 13 Feet
Global Offset Pole Umbrellas Market, by Pricing
- Low
- Medium
- High
Global Offset Pole Umbrellas Market, by End-use
- Residential
- Commercial
- Resorts/Hotels
- Restaurants
- Others (Beach)
Global Offset Pole Umbrellas Market, by Distribution Channel
- Online
- E-commerce Portal
- Company Owned Portal
- Offline
- Large Format Stores
- Specialty Stores
- Others (Small Stores, etc.)
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
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