The global floor POP display market has exhibited an upward trend in recent years and this is likely to continue beyond 2017. Floor POP displays are emerging as an effective product merchandising solution in modern retail stores, supermarkets and hypermarkets. The aggressive marketing strategies implemented by brands for reaching out to consumers has led to development of various types of POP displays. Brands are allocating more budgets to their marketing departments, especially for new products, which is creating a need for innovative merchandising solutions. According to a recent report published by Transparency Market Research (TMR), the global floor POP display market is set to soar at an above-average CAGR of 6.1% during the forecast period (2017-2026). Preference for POP display among companies that are engaged in manufacturing and supplying of consumer goods (grocery, food, beverage, electronics, etc.) is significantly high. Floor POP displays are extremely effective when it comes to expediting product visibility.
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It is observed that floor POP displays are appealing more to the millennial consumers. Such displays are allowing brands to make the most out of the limited-timed engagement from young consumers with a product in retail outlets. At the same time, POP displays are more convenient for consumers as they give an instantaneous visibility to a product along with information and latest offers. Floor POP displays convey accurate information regarding a product and enable brands to remain consistently in vision. This, in turn, has made it popular in hypermarkets, supermarket, departmental store, specialty store and convenience store. Development of organized retail outlets particularly in emerging economies is anticipated to reflect favourably on the market. Floor POP displays are easy to recycle and thereby have a higher preference as compared to other merchandising solutions. However, factors such as limited reach, changing consumer perception and product orientation is likely to impact the floor POP displays market during the forecast period.
North America Will Continue to Be the Most Attractive Market for Floor POP Display Over 2026
North America is anticipated to retain its predominant position in the global floor POP display market in 2017 and beyond. In terms of revenue, the region continues to make major contributions to the global market. During the forecast period, the North America floor POP display market is projected to exhibit a CAGR of 5.7%. Meanwhile, regions such as Europe, Asia Pacific excluding Japan (APEJ), Latin America, Japan and the Middle East & Africa (MEA) are also expect to witness a considerable rise in product merchandising through floor POP displays.
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Preference for Floor POP Display Made of Corrugated Boards will Remain High
Most brands show are higher preference for corrugated board based floor pop display owing to their superior functionally and high convenience. Global sales of corrugated board based floor pop display currently command for nearly 62% market share in terms of revenue. Towards the end 2026, more than US$ 3,400 Mn worth corrugated board based floor pop displays are estimated to be sold worldwide.
Plastic sheet based floor pop displays are also expected gain further popularity during the forecast period. By 2017-end, global sales of plastic sheet based floor pop displays are estimated to account for a sizable revenue share of the global floor POP display market.
Competitive Analysis
Top companies operating in the global floor POP display include Sonoco Products Company, DS Smith Plc, Smurfit Kappa Group PLC, Georgia-Pacific LLC, WestRock Company, FFR Merchandising Company, U.S. Corrugated, Inc., Marketing Alliance Group, Creative Displays Now and Pratt Industries Inc.
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