Market Outlook
Refrigerated coffee creamer is a dairy free product developed from plant-based milk or vegetable oils to enhance the taste of coffee for especially lactose intolerant consumers. The constant rise in number of patients with milk allergies is likely to be the driving factor for the refrigerated coffee creamer market. The consumer base for refrigerated coffee creamer products is increasing as consumers are looking forward to dairy alternatives or plant-based milk products. Lactose-intolerant consumers can use these non-dairy creamers in their beverages as well as other food products.
- Over the globe, approximately more than 60% of human population has a reduced ability to digest food containing lactose and hence are manufacturers are forced to develop milk alternatives such as plant based milk products with the same taste and appearance as of traditional milk.
Millennial remains the majority of the consumers for the refrigerated coffee creamer as they show more concern towards animal welfare. The ongoing better for you, clean label trend with increased consumption of vegan, or flexitarian diets is emerging as a global trend, bolstering the growth of refrigerated coffee creamer market over the forecast period.
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Coffee Culture Expanding in Traditional Tea Markets
The Asia Pacific region is considered as on the most traditionally tea-drinking markets but now are shifting towards coffee and adopting the coffee culture. There is an increase in demand of instant coffee mixes that provide gourmet coffee taste and appearance among the consumers of APAC and Southeast Asian regions. Thus the manufacturers in these region are more focused on providing best coffee taste and luxury out-of-the-home experience in their mixes. This rising demand is increasing the demand for refrigerated coffee creamer in the Asia Pacific region.
Increasing Consciousness about Health and Wellness among Consumers to Fuel Shift to Healthy Diets
The rapidly rising number of consumers turning to healthy eating with significant change in dietary and eating patterns has been noticed. This remains a propelling factor for the growth of refrigerated coffee creamer market as it is a dairy alternative. Dairy alternative products are in high demand as they are plant-based rich in nutrients with low or no added additives helps consumers in maintaining body weight, blood pressure levels and helps in preventing multiple diseases such as obesity, cardiovascular malfunction and others.
Refrigerated Coffee Creamer Market: Key Players
Innovation, including new product development, is a key component of growth strategy. The manufacturers are continuously seeks to understand its consumers and develop products that address their desire for organic, natural, and better-for-you alternatives in refrigerated coffee creamer market. Among the market players operating in refrigerated coffee creamer few Nestlé S.A., Danone S.A., Royal FrieslandCampina N.V., Balchem Corporation, Super Group Ltd., Califia Farms LP, Vitusa Corp., Fujian Jumbo Grand Food Co. Ltd., Viceroy Holland B.V., Almer Malaysia Sdn. Bhd. And others.
- In 2019, Nestlé brand natural bliss launched oat milk creamer to its line of dairy free coffee creamers. The product was launched in vanilla flavor and is expected to serve as a refreshing alternative to other popular refrigerated coffee creamer manufactured with almond or coconut milk.
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Refrigerated Coffee Creamer Regional Market
Asia Pacific accounts for the largest share in the refrigerated coffee creamer market supported by consumption of dairy alternatives in China and other Asian countries. North America and Europe are expected to witness significant consumption of refrigerated coffee creamer over the forecast period. This can be attributed to rising awareness amongst consumers regarding natural products and increasing number of lactose intolerance tendency among people.
Global players are expected to witness a growing demand for refrigerated coffee creamer owing to the changing consumer eating habits and increasing consumer inclination towards healthier products. Large companies are investing and acquiring smaller companies and brands which have a stellar portfolio of refrigerated coffee creamer products to enhance their own offerings and fulfill consumer demand.
