Skiing has a history of nearly five millennia. The roots of modern skiing can be traced to Scandinavia. According to ancient paintings, skiing may have been practiced in China since more than 100 centuries. Asymmetrical skis were used until the late 19th century, at least in Sweden, and northern Finland. Skiing is usually a competitive winter sport, or a recreational activity, in which the contestants use skis to skate on snow. Skiing, sometimes, can be employed as a means of transport. Various skiing sports or activities are acknowledged by the International Olympic Committee, and International Ski Federation.
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The global ski gear market can be segregated based on application, product, end-user, and region. Based on product, the ski gear market can be classified into ski boots, skis & snowboard, ski apparel, ski protection, and others. Skis & snowboards hold a significant share of the ski gear market in North America and Europe. In terms of application, the ski gear market can be classified into telemark, alpine, nordic, and others. Based on end-user, the ski gear market can be segmented into men, women, and kids. In terms of region, the ski gear market can be divided into Asia Pacific, North America, Europe, Middle East & Africa, and South America.
Demand for ski gear is anticipated to rise due to increasing ski infrastructure, rising usage of helmets, and increasing number of initiatives to boost the participation in skiing. The number of people pursuing skiing as a recreation is more than the number of professional skiers. The regulation of wearing protective gear such as helmet is not mandatory for recreational players. However, there is a significant rise in the number of skiers using helmets. For instance, in Canada, the usage of helmets has increased to 85% in 2015 from 30% in 2003. Awareness regarding serious head injuries caused due to skiing is prompting the usage of helmets across the globe. Infrastructure for skiing is being developed all over the world, as it encourages tourism and thus, helps the economy of a country to grow. Countries such as South Korea and China have already started developing skiing infrastructure for the forthcoming ‘Winter Olympics 2018’ and ‘Winter Olympics 2024’, respectively. Europe as well as Asia are witnessing an increase in the development of skiing infrastructure.
Therefore, large-scale development of infrastructure for skiing is driving individuals to participate in skiing sports, which in turn, is anticipated to boost the ski gear market in the near future. Countries across the world, which experience snowfall are implementing various initiatives to boost skiing as a recreational activity or sport. This is because the skiing industry is likely to propel the economy of the country. Governments and resorts are also hosting various initiatives and sports-related to skiing in order to increase contribution in the sport. All the factors mentioned above are expected to fuel the ski gear market. The difference in cultures and traditions in various regions such as North America, Europe, Asia Pacific, and Middle East & Africa is anticipated to hinder the ski gear market. Furthermore, varying prices of ski gears and safety issues related to skiing sports are projected to hinder the ski gear market.
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The ski gear market is expected to expand at a significant pace in the near future. Key players operating in the ski gear market include Burton Snowboards, Atomic, , Uvex, DC Shoes, Inc., Rossignol, Salomon S.A.S., Head, Swix sport AS , Fischer Sports GmbH, Mammut, Volkl Int. GmbH, Dolomite, Lange, K2 Sports, LLC, Black Diamond Equipment, Dynastar, Volcom LLC, Amer Sports, Newell Brands, , and Franklin Sports, . The ski gear manufacturers launch exciting offers and add new products to their portfolio in order to promote and adopt innovative marketing strategies to attract customers and enhance their customer base.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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