Global bags market is growing enormously and new innovative products are being launched on a regular basis providing convenience to the customers. A window bag is an open mouthed or a pasted valve bag that have a transparent window providing the customers with the convenience to see the product within the bag. Window bags are generally used for packaging coffee, biscuits, tea, and bulky products. Window bags have a flat bottom surface which makes it easy to fill them and they stay in an upright position, hence providing accessibility to the users. Global window bags market is still in its nascent stage, but with the increase in the customer base every year, the market is expected to exhibit a significant CAGR over the forecast period.
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Window Bags: Market Dynamics
Increased preference of individuals towards favorable packaging types is one of the prime factor driving the growth of the global window bags market. Window bags are providing an added advantage to manufacturers too as they save the extra cost of expensive printing on the packaging. Another factor driving the growth of the global window bags market is the demand for lightweight yet robust packaging types by the consumers globally. Window bags are priced slightly higher than traditional bags making the consumers a little hesitant to use them for their daily needs. It is one of the factor restraining the growth of the global window bags market. Customized printing on bags to maximize the brand impact and merchandising appeal is a key trend prevailing in the global window bags market. Use of biodegradable raw materials for the production of these bags is expected to create an opportunity for the global window bags market.
Window Bags: Market Segmentation
Global window bags market is segmented on the basis of application, raw material, closing type, and geography On the basis of application, the global window bags market is segmented into retail and consumer segment, institutional, and industrial segment. Institutional segment is further sub segmented into hotels, hospitals, and others. On the basis of raw material, the global window bags market is segmented into paper and plastics. On the basis of closing type, the global window bags market is segmented into zipper and non-zipper bags. Zipper bags have a high preference as compared to non-zipper bags due to their reusability properties.
Window Bags Market: Regional Outlook
On the basis of geography, the global window bags market is segmented into Europe, North America, Latin America, Middle East & Africa, and Asia Pacific region. North America is currently leading the global window bags market due to a large customer base willing to pay for convenient packaging. High disposable income of households in the North American region is also fuelling the demand of window bags. Moreover, there is a demand for single serve packs in North America which is further fuelling the demand of the window bags in the region. Asia Pacific market is expected to emerge as a remunerative market for window bags during the forecast period attributed to thorough demand from the end use industries in the region. In Latin America, window bags are still not preferred by the consumers as an alternative to the solid plastic containers and the market is anticipated to exhibit stagnant growth over the forecast period. Consumers in Middle East & Africa are keener on spending on convenient packaging types and the window bags market is expected to grow in this region over the forecast period.
Window Bags Market: Key players
Some of the key players of the global window bags market are Mondi Group, SwissPac Pvt. Ltd., BioPac India Corporation, Konvi Pack LLC, Zhejiang Tianyuan Fabric Co., Ltd, Saquick GmbH, Litprint, Jsc, Dempson Crooke Ltd.
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