Surveys and Consultation with Mothers Give Rise to Perfect Dosing Systems
In order to gain a better understanding of a mother’s wants and needs, packaging companies in the infant formula packaging market are conducting surveys to innovate in new formats of packaging. For instance, one of Germany’s dairy cooperative DMK Group announced collaboration with A&R Carton— a European paperboard packaging solutions provider, to survey mothers from seven different countries to introduce new packaging formats for powdered baby formula. As such, the revenue of powdered form is projected for exponential growth and the infant formula packaging market is estimated to reach a value of ~US$ 3 Bn by the end of 2027.
Safety, convenience, and appealing design are some of the key focus points that are generating incremental opportunities for manufacturers in the market for infant formula packaging. In order to boost their credibility credentials in the infant formula packaging market, manufacturers are increasing their efficacy in perfect dosing systems and offering packaging formats that provide protection against bacteria.
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infant formula packaging market infographic
Tamper-evident Packaging Reassures Product Safety in Infant Formula Packaging Market
Safety and quality have become some of the top priorities of parents while choosing infant food products. In order to meet varying needs of buyers, manufacturers in the infant formula packaging market are innovating in non-detachable and tamper evident packaging to maintain the safety and quality of products. For instance, Shijiazhuang Junlebao Dairy Co., Ltd.— one of China’s dairy product companies, introduced their non-detachable tamper-evident tear band provided by global leader in dispensing systems for the company’s Youcui brand of premium and organic infant formula. China being one of Asia Pacific’s leading economy is boosting the growth of the market for infant formula packaging.
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Sleek, bi-injected closures are acquiring popularity in the market for infant formula packaging, which makes products look more premium and attract the attention of buyers in retail stores. Manufacturers are increasing their R&D activities to develop packaging solutions with unique designs that make it easy for buyers to spot product and reassure product safety.
Companies Replace BPA with BPS for Epoxy Lining in Canned Packaging
The infant formula packaging market is largely fragmented with tier 3 local and regional players accounting for ~68% – 77% of the global market share. Hence, packaging companies are increasing their production capabilities to develop detachable tamper-evident systems. However, risks of toxic chemicals entering through food packaging are some of the barriers that manufacturers in the market for infant formula packaging need to tackle.
For instance, bisphenol (BPA) compounds are used to make epoxy lining in metal cans. As such, the revenue of cans is anticipated for aggressive growth and highest revenue among packaging formats in the market landscape. However, BPA compounds are associated with endocrine disruption and reproductive toxicity among consumers. Hence, manufacturers are now replacing BPA with Bisphenol S (BPS) for infant formula packaging. Ongoing research is being conducted to validate whether BPS is an effective replacement for BPA. On the other hand, manufacturers in the infant formula packaging market are increasing the availability of innovative packaging solutions to help companies prepare baby formula that are safe and hygienic.
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Sustainable Packaging Solutions Boost Credibility of Manufacturers in Global Market
Environment-friendly infant formula packaging solutions are being highly publicized in the market landscape. Such innovations are contributing toward the robust growth of the market, which is anticipated to expand at a CAGR of 8% during the forecast period. For instance, in February 2019, Greiner Packaging— Europe’s plastic packaging manufacturer, announced the launch of K3®-F packaging, which is a fully recyclable cardboard-wrap container for powdered formula. As such, the infant formula packaging market in Europe is projected to generate the second-highest revenue.
Companies in the infant formula packaging market are developing solutions that can be easily separated from one another before disposal. They are acquiring global recognition by agreeing to sign the New Plastics Economy Global Commitment launched by the U.K.-based Ellen MacArthur Foundation.
infant formula packaging market segmentation
Infant Formula Packaging Market: Overview
Rising demand for safe and hygienic packaging of infant formula is anticipated to expand the global infant formula packaging market almost twice of its current value during the forecast period. In 2019, the global infant formula packaging market was valued at ~US$ 1.5 Bn and is expected to expand at a CAGR of 8% during the forecast period.
Infant formula packaging products are specially designed as per the regulations of FDA. Various types of infant formula packaging are available, including plastic containers such as tubs, metal cans, cartons, and pouches. These packaging formats are best suitable packaging solutions for wet and dry infant formula. Low carbon impact packaging and easy to recyclable material are gaining more traction among end-users in the global infant formula packaging market.
Asia Pacific to Outperform in Infant Formula Packaging Market
Asia Pacific is anticipated to be a major contributor in the global infant formula packaging market by registering healthy CAGR of around 10% over the forecast period
China is forecast to remain the largest infant formula packaging market in terms of its volume contribution to growth, although manufacturers face new challenges linked to legislation limiting the number of products available. This can be attributed to the growing adoption of infant formula among urban parents and strong demand for premium products are key factors driving the infant formula packaging market during 2019-27.
Socio Demographic Factors to Play Pivotal Role in Infant Formula Packaging Market
Growing urbanization and the rising number of working women population are key factors in the growth of the infant formula packaging market in emerging economies of Asia Pacific, notably in ASEAN countries
Increasing awareness about nutritional benefits of infant formula amplifying sales of infant formula packaging in the developing economies. Moreover, premiumization and provenance are anticipated to remain key to build consumer trust during the forecast period in the infant formula packaging market.
Manufacturers Focus on Product Improvement to Seek Customer Attention
Packaging manufacturers are focusing on innovating infant formula packaging closures to meet the growing demand of consumers. For instance, a Chinese manufacturer has introduced infant formula package with non-detachable tamper-evident tear closure that conveys safety and quality. This feature provides the aesthetic appearance to the product and therefore, attracts the eyes of consumers.
Packaging manufacturers such as Aptar has introduced bi-injectable closure that offers remunerative growth opportunities to infant formula packaging manufacturers to gain the attention of customers on store shelves
Manufacturers such as “Greiner Packaging” in the infant formula packaging market has come up with the k3-F technology that separates the plastic container and cardboard wrap for recycling. This technology significantly reduces plastic in packaging, while the cardboard wrap maintains product stability. The company also claims that plastic container and cardboard wrap can be delivered separately to infant formula packaging manufacturers. Inventories can, therefore, be kept to a minimum despite a potentially wide variety of different decoration variants.
Innovative Packaging and Premiumization Offer Lucrative Revenue Opportunities
Innovative packaging for infant formula is gaining significant traction from the past three years. Infant formula packaging manufacturers are focusing on green packaging solutions to meet customer’s various needs. Various factors such as safe and reusable packaging solutions, hygienic and flexible packaging are expected to create exponential opportunities for infant formula packaging market growth.
Growing inclination toward sustainable and environment-friendly packaging products is witnessed among end users in the infant formula packaging market. Brand owners are realizing responsibilities associated with their business and thus, moving towards providing eco-friendly packaging to consumers. Furthermore, the infant formula packaging consists of good barrier resistance and premium packaging quality can be used as an effective marketing tool for branding and promotion of products.
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