White oak is used in winemaking to alter color, taste, tannin profile, and texture of the wine. Various domestic wines, bourbon, and other spirits are aged in white oak barrels to impart highly desirable qualities to the liquid contained. In order to resemble the qualities of white oak, manufacturers have introduced alternatives such as chips, spirals, or staves. White oak’s cellular arrangement allows small measures of oxygen to penetrate barrel staves and scatter its contents, which was lacking in the alternatives. Chemical reactions help qualify tannins from the wood and stabilize the color of the liquid. Producers are carbonizing and preserving the oak alternatives before production to impart fragrance and flavor. Liquor consumers across the world are showing an affinity toward flavorful and longer consumption time drinks, along with delightful flavors. Thus, the consumer knowledge for production quality is increasing and driving the white oak alternatives market in the upcoming future.
Quercus Alba, popularly known as white oak, dominates the whiskey industry due to its mandatory uses for new charred oak barrels for bourbon aging. However, white is not legally mandatory to use, but the availability and consumer preference for flavor has made it a de facto choice. Moreover, the barrels can be reused for a second life for other whiskeys and even for rum, brandy, or tequila. If the whiskey is not stored in barrels, it would lack the toasty, caramel, nutty, or vanilla notes that bring flavor to taste. As many individuals believe, without oak, the whiskey will not taste the same. Thus, due to increasing consumer preference for liquors preserved in oak barrels, the demand for the global white oak alternatives market is expected to shrink during the forecast period.
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Restricted Supply Chain Restrains Market Growth of White Oak Alternatives
The COVID-19 pandemic has disrupted almost every type of industry as production reduced, customers got self-isolated at their homes, and the restrictions of global trade in several countries. The spread of coronavirus has severely impacted the white oak market due to stringent regulations for production and supply chain for finished wood products and interrelated markets for raw materials and inputs. Moreover, halted work for employee safety are resulting in low manufacturing outcomes, resulting in decreased demand for oak barrels as well as other finished wood products. Lockdowns and stay-at-home regulations have limited purchasing and availability of liquors in the market. As with fewer sales of liquor, new production batches of white oak have halted. However, the conditions are expected to improve post-pandemic as people with no current access to white oak alcohol will be looking to fulfill their desire, thus fueling the growth of the white oak alternatives market during the forecast period.
The impacts of COVID-19 can be observed in the packaging industry, owing to the consequences of self-isolation guidelines and therefore, manufacturers are moving supply chains away from Asia and transforming packaging materials used for essential commodities. This had led to a slowdown in the demand for white oak alternatives market. The recovery from the losses faced during the pandemic can be a hopeful scenario. Thus, growth in consumption of alcohol and increase in liquor consuming population are anticipated to propel the global white oak alternatives market during the forecast period.
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North America Leads Global Market Due to Regional Advantages
Oak is grown in a variety of regions differing in degrees of toast and forms. It affects the wine in almost every aspect of the mouthfeel. Oak alternatives resemble the mouthfeel most cost-effectively without using the oak barrels. However, an increasing number of people are limiting their alcohol consumption due to health and well-being concerns across the world. Thus, many individuals are attracted to low-alcoholic drinks without compromising quality or taste. This is possible due to the flavors and aroma induced by the oak alternatives in low-alcoholic drinks. Thus, the white oak alternatives market is expected to reach the revenue of ~US$ 500 Mn by 2029, at a CAGR of 6.8% during the forecast period.
White Oak Alternatives Market: Competition Landscape
- Suber Oak International
- Speyside Bourbon Cooperage,Inc.
- Protéa France
- Oak Chips, Inc.
- G3 Enterprises, Inc.
- J. RETTENMAIER & SÖHNE GmbH + Co KG
- Bouchard Cooperages
- Innerstave
- Gusmer Enterprises, Inc.
- Canadell SAS
- The Barrel Mill®
- The Vintner Vault
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