Global Content Management Software Market: Snapshot
The global content management software (CMS) or system is seeing newer avenues from the changing demand dynamic of digital marketers for management of digital content. Various solutions in the content management software market are gaining traction in enterprise content management (ECM) and web content management (WCM), and to some extent one-to-one marketing. The tools under CMS enable brands to create and manage content ranging from document management and digital asset management. They usually contain features such as indexing, searching and retrieval, format management, revision control and publishing. The bare-minimum technical knowledge needed for deploying content management system for web publishing is a compelling proposition for its increasing popularity.
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Some of the companies aiming for higher stakes in the global content management software market are:
Progress Software Corporation, Kentico Software, WordPress Foundation, Hyland Software, Inc., and Higher Pixels.
The incorporation of artificial intelligence (AI) and machine learning into the core platform of content management software is opening new possibilities in the market. These tools are becoming key enablers of key various applications in content management software market. The advent of personalized technology is a case in point.
Global Content Management Software Market: Notable Developments
There seems to have emerged apparently limitless possibilities for the content management software market in two areas: mobile content management and enterprise content management (ECM). In particular, the advent ECM solutions that enables enterprise users to easily integrate these with their business processes for attaining the objective of digital process automation is a case in point. Significant deal of development in this direction has come from partnerships between technology companies and software companies.
Global Content Management Software Market: Regional Assessment
Among the various key regional markets analyzed, North America might be generating sizable revenues to the global content management software market in the near future. A large part of the growth underlies on leveraging robust IT infrastructures the region has, making them lucrative ground for content management software. Substantial impetus also comes from the growing uptake of advanced enterprise workflow management tools for content management. On the other hand, Europe is likely to be an increasingly promising market for content management software. The growth is potentially reinforced by government regulations.
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The following regional segments are covered comprehensively:
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