The laser printer market is primarily driven by the rise in demand for advanced printing solutions in order to enhance efficiency and productivity. Laser printers are use a powdered toner element, instead of liquid ink, for printing. Laser printers are known for their increased neatness and sophistication of printing projects. Laser printers have also bought cost effectiveness to printing owing to their higher capability to print.
Key players operating in the laser printer market include:
HP, Canon, Inc., Samsung Electronics Co., Ltd., Brother Industries, Ltd., Fuji Xerox Co., Ltd., Dell, Inc., OKI Electric, The Ricoh Company, Ltd., and Lexmark International, Inc., Kyocera Corporation, and Seiko Epson Corporation.
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Major factors driving the laser printer market are the capability of these printers to print on large volumes with enhanced sharpness, high quality, accuracy, neatness, cost-efficiency, and increased color intensity. Increase in demand for laser printing in packaging and textile industries and rise in popularity of digital document production in various applications, such as commercial printing, are projected to boost the laser printer market. An important factor that works in favor of laser printers is its speed. These printers are faster than inkjet printers. Companies that need to print large volume of documents are mostly opting for laser printers. Moreover, replacing the toner in laser printers is relatively less expensive than replacing cartridges of inkjet printers.
Adoption of multi-function printers in various end-use industries and households is expected increase during the forecast period. This is due to the multiple functionalities of multi-function laser printers. Multi-function laser printers can deliver high print volume and multiple functionalities, which include fax, scan, copy, and print. Rise in demand for multi-function laser printers is fuelling the laser printer market across the globe.
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