Digital terrestrial television is an advanced technology of analog television and evolution of broadcast television. Digital television market is designed to offer quality television experience to customers. In terrestrial implementation of digital television technology, instead of cable television and satellite connection, conventional antenna is used to provide better quality experience.
Western Europe, France, Denmark, Spain, Norway and Sweden have successfully completed analog switch-off (ASO) and have become fully digitalized. There was a large potential market for DTT receivers in UK, Japan, Italy, Portugal, South Korea and Canada, which were on the edge of completing analog switch-off by 2012. Countries like India, U.S, China, Romania, Mexico and Russia with huge population are expected to shift to digitalization by 2015. On the basis of platform for DTT receivers, the market is divided into: Pay TV platform, FTA Platform and Hybrid Platform. Upfront growth is expected for DTT receivers in next five years.
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This market is driven by wide spread popularity of digitalization in developed and developing countries. Affordability of terrestrial TV is a major factor for growth as customers have to pay only a single upfront amount for the receivers without any other subscription cost. Growth in emerging countries like India, China and Brazil will drive the market for DTT receivers in future.
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive analysis of
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The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
