Although coronavirus (COVID-19) is not deemed as an airborne disease, the WHO (World Health Organization) is under scrutiny for investigating procedures that convert virus particles into harmful aerosols that might stay a little longer in the atmosphere. Hence, individuals are purchasing air purifiers to maintain optimum health levels and protect home environments from any potential particulate matter. However, it is still arguable whether the HEPA (High-Efficiency Particulate Air) filters in air purifiers are capable of filtering out coronavirus particles. As such, air purifiers help reduce the severity of allergens and pollutants at home, especially if any individual is a cardiovascular disease patient.
Companies in the small domestic appliances market are educating users about the proper utilization of air purifiers to avoid any disputes or complaints regarding appliances. The increasing number of healthcare workers are also opting for air purifiers as they self-quarantine after returning to their homes. This factor is driving the small domestic appliances market.
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Companies in the small domestic appliances market are innovating in air fryers that eliminate problems of unwanted aroma in fried foods. Its hot air circulation technology needs low to no oil in cooking meals, which helps to resonate with pro-heath customers. On the other hand, manufacturers in the small domestic appliances market are developing air fryers that are capable of cooking multiple dishes at once.
Intuitive and Affordable Coffee Machines Generate High Sales for Appliance Manufacturers
Coffee machines are becoming an important aspect of status symbol among high-income groups. Hence, manufacturers in the small domestic appliances market are deploying innovations in coffee machines. For instance, Slayer Espresso – a provider of state-of-the-art coffee machines, has acquired proficiency in its patented needle-valve technology that helps users gain greater flow control on the coffee they make. Manufacturers are increasing their production capabilities to develop reliable push button volumetric machines that meet high volume coffee requirements in commercial workplaces and cafes.
Intuitive features and affordability in small domestic appliances are highly preferred by domestic users. Hence, companies in the small domestic appliances market are increasing their R&D activities to innovate in intuitive machines that automatically record settings dialed by users. Since users prefer a fixed recipe for coffee making, automatic record settings are becoming a unique selling point (USP) for coffee machines.
Autonomous Garment Steamers Attracting Consumer Sentiment for Quick De-wrinkling of Fabrics
Handheld garment steamers are growing increasingly popular in the small domestic appliances market. As such, there is an increasing demand for steamers that are capable of ironing even difficult fabrics. This demand has fueled innovations in small domestic appliances meant for garment care, with an estimated revenue mark of US$ 67.9 Bn by the end of 2030. Hence, multinational company Philips is promoting its GC300 garment steamer, which is well accustomed with delicate as well as difficult-to-iron areas of garments. Lightweight and compact designs of handheld garment steamers are attracting consumer sentiment.
Portable steamers are equipped with electric pumps that deliver automatic provision of steam for easy and quick de-wrinkling of garments. Such attributes of garment steamers are bolstering the growth for the small domestic appliances market. Single switch operations are highly preferred by customers to ensure efficient horizontal and vertical steaming.
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Small Domestic Appliances Market: Regional Overview
- Asia Pacific is likely to be the most attractive region in the small domestic appliances market during the forecast period, due to growing middle class in urban areas and self-improving demand from rural Asian Pacific countries. The number of regional manufacturers are increasing in the region to meet the increasing demand for small domestic appliances.
- Europe and North America are expected to be other major markets for small domestic appliances. Consumers in the region are opting for innovative and technologically advanced products in order to improve work efficiency. Small appliances are likely to be preferred more by the residential sector (families) as compared to the commercial sector.
- High spending power of the working class population is also expected to fuel market growth. The small domestic appliances market in Middle East & Africa and South America is projected to witness slow growth during the forecast period.
Small Domestic Appliances Market: Market Trends
- Consumers are increasingly demanding products, which are easy to use, customizable, and meets their lifestyle needs. Consumers are also looking for products with unique finishes, the recent demand being black stainless steel with matte look.
- Growing demand for small domestic appliances across the globe that meet government regulations, and the need for ecofriendly products is boosting new product innovation in the global market
- Companies are heavily investing in R&D for green technology. Many companies are focusing on expanding their geography reach, technological advancement, and mergers & acquisition in order to ensure high product visibility, avoid consumer recall, and enlarge their consumer base & increase market share in the global small domestic appliances market.
Small Domestic Appliances Market: Drivers, Opportunities, and Restraints
- The global middle class population stood at 1.8 billion in 2009, 3.5 billion in 2017, and is expected to reach 5.3 billion by 2030. This suggests an increase in the spending power of the working class during the forecast period, which is expected to drive the global small domestic appliances market during this period.
- Internet has become a mode of communication and is very well utilized by manufacturers for promotion activities. Increasing internet penetration in rural areas and trend of online shopping will help in market growth.
- Increasing awareness about high-energy consumption, rising cost of energy, and carbon footprint associated with the usage of some products might restrain the market growth during the forecast period
- Many consumers prefer products, which are locally made and hence, collaboration with regional manufacturers will be an added benefit during the forecast period
Small Domestic Appliances Market: Competition Landscape
- Established manufacturers operating in the global small domestic appliances market are facing immense competition, owing to presence of many global and regional manufacturers. Major players operating in the global small domestic appliances market include
- Candy Hoover Group Srl
- Dyson Limited
- Morphy Richards
- Groupe SEB
- Kenwood Limited
- Koninklijke Philips N.V.
- Robert Bosch GmbH
- Russell Hobbs
- Stanley Black & Decker, Inc.
- Whirlpool Corporation
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