Sichuan Peppercorn to Experience Rapid Growth
The market is expected to show prominent increase during the coming years, with increase in production sites for Sichuan peppercorn and advent of sustainable farming practices
Sichuan Peppercorn is a novel spice prevalent in the Asian Cuisines. China is the place of origin for Sichuan peppercorns. Ban on the Sichuan peppercorn in the North America had been one of the hurdles in the market, but lifting of the ban has led to new avenues for exploration.
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Sichuan Peppercorn Market: Dynamics
Increasing acceptance of the traditional and alternative medicines, has been boosting demand of multiple plant based ingredients. Sichuan peppercorn is expected to be one of these products with high growth trend and adoption rate in the early stages.
Sichuan peppercorn is expected to show high prevalence as additive for food processing. Adoption of multiple Chinese and Indian products in North America and Europe is expected to the significantly aid the growth of the Sichuan peppercorn.
Sichuan Peppercorn Market: Segmentation
The Sichuan Peppercorn market can be segmented on the basis of type and sales channel.
On the basis of type, the Sichuan Peppercorn market can be segmented into:
- Red Sichuan pepper
- Green Sichuan pepper
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On the basis of sales channel, the Sichuan Peppercorn market can be segmented into:
- Direct sales
- Consumer retail
- Modern trade
- Specialty stores
- Online retail
- Others
Sichuan Peppercorn Market: Regional Overview
The Sichuan peppercorn market is currently dominated by the Asia-Pacific region. The market has been concentrated in these regions as it has been prevalent in the culture for multiple decades. Asian market for Sichuan pepper has been saturated with high concentration of domestic and local players in the market.
North America is one of the emerging market for Sichuan peppercorn. Due to the Food and Drug Administration (FDA) and United States Department of Agriculture (USDA) ban on import of Sichuan peppercorn for multiple years, the market is still in the introduction stage in the region.
FDA has guidelines for import of Sichuan peppercorn. Need for heating of the Sichuan peppercorn to 160 F (which kills the canker bacteria) before importation. North America is expected to present multiple avenue for exploration for players in the market.
Sichuan Peppercorn Market: Key Players
Sichuan market is a highly fragmented market with multiple companies accounting for marginal share in the market. The market is expected to remain fragmented as it consists of domestic and local players. Companies working in the market have been leveraging online retail to gain ground new regions.
With high focus on the North America and Europe of the online penetration, companies have shown positive growth during recent years. Companies working in the market can highly benefit from investments in developing long term supply contracts with regional distributors and end use manufacturers.
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