Mushroom Coffee Market: Overview
The global coffee consumption has seen moderate growth in the last few years, according to the International Coffee Organization. However, the global mushroom coffee market is at its infancy due to low awareness of regarding the product.
Being packed with impressive health benefits, several new players have emerged within the coffee sphere, introducing mushroom coffee for the health conscious consumer.
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In emerging markets, demand for coffee is growing, where exports are at the forefront of the supply chain. While coffee remains a predominant staple, the recent introduction of mushroom coffee is witnessing lucrative opportunities.
The number of players operating within the mushroom coffee market are a few which have resulted in a limited supply and demand statistics. Due to less awareness, several players are focusing on marketing its mushroom coffee products through the use of social media influencers and targeting specific age groups.
Mushroom Coffee Market: Dynamics
The growing inclination towards mushroom coffee revolves around the addition of several vitamins which are incorporated with the addition of mushroom extracts. Mushrooms have been used in medicine for a long time and recent research have shown mushroom containing the highest dietary source of antioxidants, glutathione and ergothioneine, which help protect the body from the kind of harm that can eventually lead to age-related diseases such as cancer.
Mushroom coffee can provide a boost to everyone, but they are forming to be of particular benefit to individuals struggling with chronic diseases. Moreover, present producers of mushroom coffee are sourcing their coffee which is grown under strict conditions and without the use of inorganic pesticides and fertilizers. The mushroom coffee end product is being labelled as exclusively non-GMO and the entire production cycle is being structured by various regulatory bodies such as the USDA (United States Department of Agriculture).
Mushroom Coffee Market: Segmentation
The mushroom coffee market can be segmented on the basis of source, form, mushroom extract, packaging format and distribution channel
On the basis of source, the mushroom coffee market can be segmented into:
- Arabica
- Robusta
- Liberica
On the basis of form, the mushroom coffee market can be segmented into:
- Granular / Grounded
- Powder / Instant
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On the basis of mushroom extract, the mushroom coffee market can be segmented into:
- Lion’s mane
- Chaga
- Cordyceps
- Lingzhi
- Others
On the basis of packaging format, the mushroom coffee market can be segmented into:
- Sachets
- Bottles (Plastic / Glass)
- Packets
On the basis of distribution channel, the mushroom coffee market can be segmented into:
- Supermarkets / Hypermarkets
- E-Commerce
- Coffee Houses
- Convenience Store
- Independent Retailers
Mushroom Coffee Market: Regional Overview
Presently, North America holds the largest share within the global mushroom coffee market. The general admiration for coffee as well as being health obsessions are the main factors which has allowed the mushroom coffee market to prosper in North America.
Due to the increasing importance of healthcare, the potential reach of mushroom coffee in North America will be in rising stage with the approval of mushroom infused beverages among health conscious consumers. Apart from North America, Europe ranks second in the consumption of mushroom coffee but lags behind due to ignorance. Once consumers become conscious about mushroom coffee, the market could prosper tremendously in Europe.
Mushroom Coffee Market: Key Players
The global mushroom coffee market is fragmented in nature, harboring a large number of regional and international market players such as Four Sigmatic, Sollo Foods, Fujian Xianzhilou Nutra-Industry CO.,Ltd, Super Organics and Ganoherb International. The mushroom coffee market is characterized by the presence of a large number of regional companies which offer a variety of products.
These companies develop different strategies, such as providing mushroom coffee in various packaging formats and prices to suit every requirement. Other celebrated coffee brands like Starbucks, Tim Hortons and Lavazza are anticipated to capitalize on mushroom coffee in the future, exponentially improving the market. Starbucks have sales of over US$ 25 billion and incorporating mushroom coffee will broaden its product portfolio.
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