Did you know that roughly 77.6% of small businesses use social media to promote their business?
You might be using social media to promote your business, but you might not be seeing much in the realm of results. If that’s the case, you may not know where you’re going wrong.
Here’s a quick look at some of the common marketing mistakes people make when it comes to social media. If your social media campaigns are delivering a low ROI, this post will help you identify the cause of your problems.
- Not Posting Enough
One of the most common mistakes people make in regards to social media marketing is that they simply don’t post enough content.
Ideally, you want to make at least one post per day, and so if you’re not hitting that mark, you might want to up your numbers.
One of the reasons you should post lots of content is because algorithms reward the social media profiles that post frequently.
So, if you post lots of content, there’s an increased chance that your content will appear in someone’s newsfeed or ‘recommended section.’ This then allows you to reach more people, thereby enabling you to grow your brand.
Another reason you should post a lot of content comes down to the fact the social media success is often a numbers game.
After all, it’s very hard to tell ahead of time how well your content will do on a given social media platform. Thus, if you post lots of content, you increase your odds of posting something that’ll resonate with your target audience and go viral.
Now, if you don’t have a lot of time, it might be difficult for you to create a lot of content.
One of the best ways to approach this problem is by repurposing an existing bit of content. For instance, suppose you record an interview with someone on your YouTube channel. You can create seven clips from that content, and therefore create a week’s worth of material.
- Not Creating Quality Content
Another mistake people make when it comes to social media is that they don’t post quality content.
Now, what counts as quality content is subjective, and it’s going to depend on your target audience. The audience of a ‘meme’ YouTube channel will have different needs compared to the audience of a channel based on cloud computing.
Because of this, you need to take a good, hard look at your audience so that you can determine what they want.
One way you can do this is by looking at other prominent players in your space so that you can identify what is already working. Once you come across a winning strategy, you can then go about emulating it so that you can get some traction on your profile.
Note that you don’t necessarily have to emulate the people that are in your industry. That’s because a particular form of content used in another niche might work well for your niche.
So, let’s take the earlier example of a YouTube channel that focuses on memes.
Generally, you’ll find that there are channels in this space that post a ‘daily digest’ of the top memes. If you’re in the cloud computing space, you might copy this idea by posting a daily digest of cloud computing news.
Once you build up a sizeable audience, you might want to ask your audience about the kinds of content they’d like from you. If you listen to their suggestions, there’s a good chance you’ll create something that has a high chance of success upon release.
- Being Inconsistent
Lack of consistency is another thing that causes people to fail with social media marketing.
A lot of the time, this happens because people get caught up in their business or just general day to day distractions.
The best way to combat this problem is by using a tool to automate your social media posts. When using such a tool, you could just spend an hour or two on Sunday, loading up your posts for the upcoming week.
Once you’ve done this, the tool will automatically post your content without requiring any input from you. This then allows you to focus on the other parts of your company, without harming the social media side of your business.
- Not Running Ads
Not running ads is another mistake that a lot of people make in regards to social media marketing.
Running ads is a great way to get your initial batch of subscribers or followers if you’re just starting out.
Once you get your initial subscribers, your profile will begin to grow organically. That’s because these people will share your content with their audience, and those people will then do the same.
If you already have a sizeable profile, then running ads can be a great way to generate top-of-mind awareness.
Top-of-mind awareness means that your target market will think of you when they want to buy something from your business category. Thus, if you can use your social media profile to maintain top of mind awareness, you should be able to turn a lot of your followers into customers.
The best approach when running ads is to post a piece of educational content that your target audience will resonate with.
So, if you’re in the neuroscience niche, you might post content that teaches your audience how telefipho fiber photometry works. If you’re in the gardening niche, you can create something that teaches your audience how they can keep their grass green throughout the year.
Do You Make These Common Marketing Mistakes?
In this post, we’ve explored some of the common marketing mistakes people make when using social media to promote their business.
Unfortunately, there isn’t one specific thing that you can do that’ll fix your social media woes. Rather, you need to get lots of little things right, before you begin to see some traction.
Attending to all these things can be tiresome, and you might not think that all this work is worth it. However, if you dedicate yourself to this task, you will end up with a sizeable social media presence that’ll take your business to new heights.
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