Yoga Mat Market: Introduction
Yoga mats are specially fabricated mats used to prevent hands and feet slipping during yoga practice. Earlier, yoga mats were mostly made of rubber. Modern mats suitable for energetic forms of yoga are made of plastic, rubber, and other materials that offer comfort, grip, and the correct weight. The 45 degree angled lines help in aligning the foot angle for the standing asana series and Parsvottasana- the intense side stretch pose. The center square helps to align and start an asana from Tadasana-Mountain Pose, to keep the legs apart for the standing asana.
Key Drivers of the Yoga Mat Market
Numerous factors help drive the overall growth of the global yoga mat market. One of the key driving factors is the growing health awareness among people across the globe. More and more people are trying to adopt healthier lifestyles by signing up for yoga classes and performing different ‘asanas.’ The growing number of yoga studios across the globe has had a direct impact on the overall development of the global yoga mat market.
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Innovative design and features creating opportunities in the yoga mat market
Companies introduce innovative designs and features to provide additional benefits in their products. For example, Yoga Design Lab launched a revolutionary new style of yoga mat known as the Infinity Mat. The unique and groundbreaking laser cut pattern is designed to help in the effortless alignment of poses while providing unparalleled grip. It is ideal for all yoga and fitness practices and has the right amount of cushion. The product is biodegradable, made of natural tree rubber, provides a luxurious feel, and offers professional level performance. Such factors helps in creating new opportunities for yoga mats in the market.
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Toxic chemicals present in yoga mats a restraint for the market
A safe and healthy yoga mat is a necessity these days. Unfortunately, there are chances that toxic chemicals may be present in the exercise mat. Inhaling and skin absorption are the two major routes by which the harmful chemicals enter the body. Lately, PVC yoga mats have been in the limelight because of their alleged toxicity. The organ tin compounds in PVC are mainly mono-butyltin (MBT), dibutyltin (DBT), and tributyltin (TBT). DBT and TBT revealed the most toxic effects even at low concentrations. Heavy metals in PVC yoga mats are highly dangerous. In addition, they may contaminate the body via ingestion of the dust containing heavy metals. Consumers are exposed to PVC through inhalation, dermal absorption, and ingestion. And cadmium (chemical) which may be found in yoga mats, is linked to reduced mineral density in bones, preterm labor, kidney disease, and damage, resulting in serious health issues. Such factors can restrain the growth of the yoga mat market.
North America the dominant region
The U.S and Canada are the largest markets for yoga mats. Large number of end-users are helping drive the growth of the yoga mat market in North America. Moreover, the growing health awareness among people about having a fit physique and healthy body is also driving the uptake of yoga. These factors are contributing to the expansion of the yoga mat market as people are becoming more conscious about their health.
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Key Players Operating in the Global Market
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the yoga mat market are:
- Lululemon Athletica Inc.
- Columbia Sportswear Company
- Adidas AG
- Under Armour, Inc.
- Sequential Brands Group Inc.
- Airex AG (Switzerland)
Yoga Mat Market: Research Scope
Yoga Mat Market, by Material
Yoga Mat Market, by Shape
The report on the yoga mat market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
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