As one of the fastest growing online brands, WORKFORIT Apparel has made a name for itself across it’s niche customer base. Founded by Ryan Fusco, he designed his brand with blue collar workers in mind. Ryan chose skilled labor instead of going to college because of the way he prefers physical jobs. For years people hadn’t seen the value of his work, but he does in his work and in others in the trade.
“I love what I do! I worked in construction for ten years before starting WORKFORIT, life can take as many turns as you let it take. Not going to college and working in masonry wasn’t going to automatically mean I would just be doing the same thing forever. This brand opened the doors to being an entrepreneur and it wasn’t that difficult to get started,” Ryan explains.
WORKFORIT was started with $250 and Ryan continued to reinvest into his business until it took off further. He has consistently experienced growth from the beginning without any help from loans or using other income sources to scale. “It’s really amazing what we’ve accomplished so far,” he says, smiling.He says that overhead has to stay as small as possible for a while until your brand or company is ready to scale, then it will have the ability to fund its expansion without having to take out loans or use other income sources.
Growth for WORKFORIT looks like putting together a team of eager and excited professionals that genuinely want to do their best.“We put our heart and soul into each order. Finding employees that share that passion is hard. We’ve also struggled to find manufacturers willing to make certain products that we once made in house.”
Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.
When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.
From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.
Ryan and his team are moving WORKFORIT into an extremely successful realm of online retail branding. With Ryan’s business savvy, and passionate vision, he is able to create a brand for blue collar workers by a blue collar worker that gets it. Celebrate your work with WORKFORIT Apparel and accessories.
