SLES Market: Emphasis on Cleanliness and Personal Hygiene to Generate Significant Demand from Application Sectors
Rising consumer awareness about cleanliness and personal hygiene has brought products such as detergents and surfactants in the spotlight. Moreover, the health benefits of residential and institutional cleanliness are further expected to create massive demand for anionic surfactants such as sodium lauryl ether sulfate in the coming years. Sodium lauryl ether sulfate is gaining immense usability, owing to its good solvency, wide compatibility, thickening effect, high biodegradable, and anti-hard water ability. Moreover, its exceptional emulsification, decontamination, dispersion, solubilizing performance, and foaming attributes are bolstering its applicability in hand washing, shampoos, bubble bath liquids, and more.
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Transparency Market Research (TMR), in its recent publication on the sodium lauryl ether sulfate market, uncovers the essentials of the industry, with focus on indications showcasing the developments in the market. The study states that, the high rate of commercialization of personal care products, coupled with the growing trend of hygiene and cleanliness is likely to have a positive influence on the overall sodium lauryl ether sulfate market.
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Key Milestones in the Sodium Lauryl Ether Sulfate Market
The science of surfactants is rapidly evolving with their wide application across different industries. The earliest registered evidence of the production of soap-like materials dates back to ancient Babylon, around 2800 BC. Sodium lauryl sulfate (SLS) has been used as an ingredient in shampoos since the 1930s, when it was launched as a soap alternative. Ever since, SLS, along with SLES, remain vital ingredients in these products.
The demands of the laundry cleaning market have considerably played a vital role in shaping the changes that have occurred in surfactant technology over the past decades. Laundry detergents have a very strong influence on the surfactant industry, further driving profitability of the market for surfactants such as sodium lauryl ether sulfate. The sodium lauryl ether sulfate market is likely to be valued at ~US$ 1.2 Bn in 2019, owing to the increasing consumer demand for detergents and personal care products.
Rising Demand for Personal Care Products
Increasing commercialization of personal care products such as soaps, shampoos, body & face cleansers, etc., is majorly witnessed around the world, having a positive impact on the global SLES market. Personal care product providers are adjusting their product lines to house baby boomers and incoming millennials, with an emphasis on developing targeted products.
Liquid Detergents Gain Major Applicability
The unique properties of sodium lauryl ether sulfate and its ease of formulation and production, coupled with its compatibility with all other types of surfactants has made SLES one of the most preferred primary surfactant for liquid detergents. Excellent cleaning properties and ease of application are driving the popularity of liquid detergents across the global market, further banking on the rising number of laundry services, particularly in developed countries, thus resulting in fruitful opportunities for the sodium lauryl ether sulfate market.
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